Sign In


Subscribe | Renew | Give a Gift | HOWdesign.com
# Monday, October 16, 2006
Bookmark and Share

Advertising for Change
Posted by Megan


Can a marketing campaign for a beauty product also mount an effort to improve women's self-esteem around the world? It's easy to be cynical, but Dove's Campaign for Real Beauty seems to be doing just that. The Flash video showing a model being transformed from ordinary to stunning (through the magic of makeup and Photoshop) really drives home the point that the perfect models we see in magazines and on billboards are much more ordinary than they seem.


Thought Provoking
Monday, October 16, 2006 8:27:20 PM (GMT Daylight Time, UTC+01:00)  #  Comments [3]