Lots of people forward viral marketing efforts to me. My friends and my husband are very internet saavy and always seem to know about the latest thing. So I was totally shocked when I got an email from my Grandpa Jack this morning with a link to the Snapalope Hunting Association of America, a seriously funny website promoting Slim Jim. And I was only one of the 25 people on Grandpa's email list. Marketers take note, Gen Y teenagers aren't the only ones who pass your viral videos on to their friends. Better start paying more attention to hip octogenarians.