On October 17, legendary designer Paul Rand will be inducted into the The One Club's Creative Hall of Fame, along with ad-industry giants Tim Delancey and Phil Dusenberry.

Paul Rand - (1914-96) - A pioneering figure in American graphic design and creator of some of the world's most iconic corporate logos, including IBM, UPS, ABC and Westinghouse, his career spanned almost seven decades and numerous chapters of design history.  Rand worked as an art director for Esquire and Apparel Arts magazines from 1937 to 1941 where he transformed commercial art from craft to profession. Adopting what he called a 'problem-solving' approach, he drew on the ideas of European avant-garde art movements such as Cubism, Constructivism and De Stijl, and synthesized them to produce his own distinctive graphic language. As an art director, teacher, writer and design consultant, he was a major force and influence in the field of graphics and visual communication.

Posted by Megan