The Obama logo was a ubiquitous as it was successful, but who created the iconic mark that helped propel our President Elect into his new position? The AIGA/Philadelphia is hosting a lecture by the logo's designer, Sol Sender, on November 20.

Sol Sender and his team at Sender LLC have turned the letter "O" in Barack Obama's name into an iconic logo like the swoosh from the Nike. The innovative approach toward branding the Obama campaign has helped set it apart from what has come before. Obama's brand has sparked many conversations about the importance of design in political campaigns. When Michael Bierut from Pentagram was asked where Obama's brand stands against the best commercial brand design, he answered "I think it's just as good or better." Sol Sender will share his insight and his experience of working on one of the most recognized political brands. Register for this event ahead of time since it'll fill up fast.

Posted by Megan