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# Monday, April 27, 2009
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Realities of the Market

Times being what they are, creative professionals are considering any and all outlets for finding client work. But if you're tempted to join the "crowdsourcing" market (where so-called clients post projects and all comers can bid on them) or to take a spec project, think about the consequences.

FOH Jeff Fisher sent over a link this morning to a very smart article about spec work and crowdsourcing. As writer Pamela Pfiffner observes, "Working on spec or posting work to a site like CrowdSpring has appeal, to be sure. Designers feeling the current financial pinch might see these two strategies as a way to get work, any work. Aspiring designers may view spec/crowdsourcing as means to attract attention and build a client base."

But she quickly points out the pitfalls of the two approaches. Among them:

• Crowdsourcing is a total crapshoot: "A recent call for a company logo on CrowdSpring received 1,749 entries -- only one of which gets paid, while 1,748 won’t."

Even better, Pfiffner suggests alternatives for finding work, including:

• Taking on a pro bono project to build your portfolio. She quotes Jeff: "Pro bono work for a cause in which one is passionate is much more satisfying than executing spec work for the chance of possibly being paid by a for-profit business often trying to get little more than something for nothing."

Read the full article on Creative Pro.

Posted by Bryn

Thought Provoking
Monday, April 27, 2009 4:05:56 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1]