How magazine - Battle of the Brands

Battle of the Brands

Recently, the nation's two largest discount retailers unveiled new looks for their store brands. Not surprising--the economy is turning more consumers to "generic" brands, and retailers are getting much smarter about packaging and positioning their house lines. (Our contact at Cincinnati-based branding agency LPK recently told us they're taking the package-design work they've long done for P&G to grocery chains looking to freshen up their own goods.)

TheDieLine.com has covered Walmart's Great Value packaging, while BrandNew has featured Target's Up and Up line. Both brands seemed to take a cue from Publix, whose phenomenally well-designed store goods revel in whitespace. (We'd argue that Publix does it much better.)

Take a look at the re-dos, then share your impressions on the HOW Forum.

Posted by Bryn

Industry News

Friday, May 29, 2009 3:42:46 PM (GMT Daylight Time, UTC+01:00)

Comments [1]