Sniper Vs. Shotgun
To explain their design process, Atlanta-based Matchstic recently created a PDF showing the difference between a shotgun and sniper approach to branding. The basic differences are:
The Shotgun:
• SHOT QUICKLY WITHOUT MUCH PLANNING
• RELEASES WIDE SPREAD OF PELLETS, HOPING FOR A HIT
• THE LEARNING CURVE IS LOW, EASY TO START SHOOTING
• THERE CAN BE COLLATERAL DAMAGE
• PRODUCES SOME SUCCESS, SOME OF THE TIME
The Sniper:
• MUCH TIME SPENT PLANNING AND SETTING UP THE SHOT
• TAKES ONE SHOT TO HIT THE TARGET
• THE LEARNING CURVE IS HIGH, REQUIRES PRACTICE
• THERE IS A LOW RANGE OF ERROR
• VERY FEW PEOPLE BECOME SNIPERS
Which do you think is more effective?
 Posted by Megan
Designers
Friday, June 05, 2009 2:18:25 PM (GMT Daylight Time, UTC+01:00) 
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