A fascinating exhibit exploring color opens at MoMA this week. But don't worry if you can't make it to the show, the accompanying website captures the flavor of the show with a lovely, polychromatic interface designed by the MoMA team in cooperation with interactive firm Render Monkey.

Color Chart: Reinventing Color, 1950 to Today takes as its point of departure the commercial color chart, an item that openly attests to the status of paint as mass-produced and standardized. Midway through the twentieth century, long-held convictions regarding the spiritual aspects and scientific properties of color gave way to an acceptance and embrace of color as a commercial product. At the same time, many artists rejected traditional artistic pedagogy about the relationships between colors and instead adopted aesthetic approaches that relied on chance, readymade sources, or arbitrary systems. The first major exhibition devoted to this pivotal transformation, Color Chart will feature some 90 works of art—including paintings, sculptures, drawings, prints, photographs, digital art, videos, and films—by 44 artists, primarily ranging in date from the 1950s to the present.

Posted by Megan