Interesting story on NYTimes.com this morning about a redesign for the familiar plastic milk jug. The new package, which is rectangular, with a handle and a not-quite spout, apparently takes some getting used to (customers say it doesn't pour well). But the benefits are impressive: The dairy that developed the package says it has cut labor by half; and the bottle is more efficient for shipping (jugs can be stacked on top of one another, instead of shipped in those ubiquitous plastic milk crates). Sam's Club, which is selling the newly packaged milk, can store 224 gallons in its coolers, instead of 80. That efficiency means that milk is 10 to 20 cents per gallon cheaper to consumers. Now, if Horizon Organic would start using the new jugs, we at HOW would be happy.