So, just how passionate are you about type? Like it enough to pay eight dollars for a two hour movie about one font?  Love it enough to get your favorite typeface permanently tattooed to your skin? This is the excitement and enthusiasm for type which we set out to illustrate on our February cover.  Our photographer, Deogracias Lerma (www.dlermaphoto.com), and I set out to see what the father-son duo at Designs by Dana (www.danatattoo.com) could show us about a traditional approach to tattooing. Turns out Dana, owner and tattoo veteran, and his son, Jason Brunson, tattoo artist and illustrator, are as passionate about tattoos as we are about type. They were excited to create this old-school, customized tattoo of our logo complete with traditional tattoo motifs like a swallow, rose and arrow. After spending about three hours creating this artwork on our lovely model’s back, it was time to shoot. Check out some behind the scene shots from this issues cover shoot below.

Posted by Bridgid