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# Wednesday, November 11, 2009
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French Inspiration

I had no idea French Paper had a blog of many of the great things printed on their wonderful paper. It's a great place to get some quick print inspiration.


via The Donut Project

Posted by Megan


Design Resources
Wednesday, November 11, 2009 4:08:21 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
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Taking Action

We've been fond of the work that Scott Belsky and his team at Behance have been doing to help designers be more creative (we featured Belsky's idea-making process in our June 2007 issue). We also dig the cool paper products they sell to help capture and act on ideas.

So we were glad to hear that HOW and Behance are teaming up to offer HOW fans/readers/visitors a deal on the Behance Action Method online project-management system. It's a nifty tool, with a sweet iPhone app to boot, that was created with designers in mind. Track projects, create to-do lists (they're called Action Steps), facilitate collaboration ... and sleep better at night knowing you haven't lost track of anything.






Take a tour of the Action Method, then sign up using the code FWYR1 for a full year membership (or FWMM1 for a monthly deal) and get 10% off. Plus, you can access your Action Method account straight from HOWdesign.com if you want.

Posted by Bryn

Design Resources | HOW Magazine | Industry News
Wednesday, November 11, 2009 2:33:44 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Tuesday, November 10, 2009
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Boost Your Business Savvy

Yeah, yeah, we know designers don't have business degrees. Which is why HOW helps you figure out the business side of design. Two upcoming DesignCasts (note our catchy new word for webinars) do just that. Sign up, sit at your desk, interact & learn.

Presenting Killer Proposals
Tuesday, November 10, 7 p.m. ET/4 p.m. PT
presented by Ilise Benun
Ever sent a proposal off and ... just waited for a response? No more. You'll find out exactly what a proposal is and how you can use the document, as well as the proposal process, to give your prospect the information they need to make the right decision: to hire you!

Register now!


How to Survive as a Freelance Designer
Thursday, November 19, 4 p.m. ET/1 p.m PT
presented by Jeff Fisher
Thriving as a creative freelancer is an act of balance: too much work vs. too little, too much client contact vs. not enough. Jeff will show you how to position your business to command respect from clients & prospects, how to make marketing an enjoyable part of your day-to-day, and how to work wherever you want: the coffee shop, the beach, a villa in Italy ...

Register now—and get a FREE digital edition of HOW's Self-Promotion 2009 issue!

Posted by Bryn

Design Resources | Events | HOW Magazine
Tuesday, November 10, 2009 4:19:20 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, November 04, 2009
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Bright Idea

Now you can turn any wall or surface in your office into a dry erase board with IdeaPaint. This would be perfect to create a brainstorm space.








via Incredible Things

Posted by Megan


Design Resources
Wednesday, November 04, 2009 2:52:09 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, August 19, 2009
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Biz Card Inspiration

design work life points to five awesome business cards. They certainly make me want a fresh, new card.

Posted by Megan


Design Resources
Wednesday, August 19, 2009 1:34:31 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Wednesday, August 12, 2009
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Freelancers: Join a Tribe!

Ivette Cortes, a Chicago-area designer, recently spoke with designer and business coach Peleg Top (co-founder with HOW of the Creative Freelancer Conference) about a "tribe" that she joined along with 8 other CFC attendees who met at last year's event for the first time. Cortes and the tribe have stayed in touch since then, helping each other with business issues. Here's a snip:
I noticed on the message board that one of the attendees had put up a note about organizing a group for dinner. After the session I met the group and we had such a great time that I took a cue from you, Peleg, and suggested that we form a tribe. There were nine of us who went out to dinner and by the end of the conference we had four more. Whenever we have work-related problems, someone shouts it out and most of the time one of us has had a similar issue and can give advice.
It's a great example of how creatives, especially freelancers, can tap a network of peers to share their advice and expertise. They collaborated on a name, Solo Mafioso, and are working on a logo. Awesome!!!

Listen here.

Posted by Bryn

Design Resources | Events | HOW Magazine
Wednesday, August 12, 2009 1:41:01 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
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Movie Titles

Web designer Christian Annyas has amassed an inspiring collection of movie title stills from the 1920s to the present. Check them out for some great type ideas.



via Made in England

Posted by Megan


Design Resources | Typography
Wednesday, August 12, 2009 1:28:26 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, August 11, 2009
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Nature Lab

This is one of the most visually inspiring things I've ever seen: Etsy recently made a video tour of the Rhode Island School of Design's Nature Lab, an amazing collection of specimens from the plant and animal kingdoms.
Walking into RISD's Edna W. Lawrence Nature Lab is an awe-inspiring experience. From the images that I had seen online, I was somewhat prepared for what to expect when I went to shoot this video, but like many that enter the Nature Lab for the first time, I did not anticipate being able to open the cupboards myself, and pull out anything I wanted to look at. The visceral experience of touching a lobster claw that is larger than your own arm is truly a profound thing.

Posted by Megan


Design Resources | Design School | Thought Provoking
Tuesday, August 11, 2009 9:45:49 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, July 31, 2009
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HOW Teams Up with PaperSpecs

Friends of HOW: take advantage of this new partnership and get special rates on your membership to PaperSpecs. What's PaperSpecs, you ask? Think of a single source where you can find every single paper on the market, in every size, in every price range, right on your desktop. Find out what's available before you choose a paper for your project. And get resources to make the most of your paper budget. That's PaperSpecs.

Learn more about it here. Plus, you can login to an existing PaperSpecs account right from HOWdesign.com



Posted by Bryn

Design Resources | HOW Magazine
Friday, July 31, 2009 5:32:32 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, July 09, 2009
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Logo Trends 2009

Logo master Bill Gardner recently revealed his top trends for 2009 including one called "Concealed" that appeals to my love of silhouettes.
Every generation has its own find-the-hidden-image puzzle, whether it's Highlights Magazine or "Where's Waldo?". There is a certain fascination and visceral excitement when the viewer suddenly finds an image he has been staring at for hours. Once you've found it, you can't wipe your mind clean of it. This aha! moment is what creates the sense of ownership for the anyone who discovers the hidden level of meaning in any logo.

Posted by Megan


Design Resources
Thursday, July 09, 2009 4:06:21 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
# Wednesday, June 17, 2009
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Money Talk for Freelancers

On the Creative Freelancer Blog, I posted this week a brief Q&A with freelancer Steve Gordon, author of the newly published "100 Habits of Highly Successful Freelance Designers." Our topic? A tough one: money.

Steve noted that creative freelancers have so much trouble dealing with the financial end of their business because their personal and professional fortunes are so intertwined.

If you, too, have trouble talking about money with your clients, check out tonight's Creative Freelancer Webinar (7 p.m. ET), where Ilise Benun, one of our partners on the Creative Freelancer Conference, will help clear away the butterflies in your stomach that arise any time you talk about your fees. Register now--it'll be worth your investment, trust me.

Posted by Bryn

Design Resources | Events
Wednesday, June 17, 2009 6:53:47 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, June 05, 2009
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Little Snapper

Designer Samantha Warren just shared an awesome new tool for collecting visual inspiration on her blog. She's using LittleSnapper to keep track of and organize all the cool things she finds online.
There are two factors that make LittleSnapper the solution for me:

It seamlessly integrates into my work flow.
I have the icon in my dock, when I see something I snap it. It provides fields for all the information that makes that “snap” useful to me. There is a field for the web address, description, and descriptive tags. I hardly have to go out of my way to document a really cool piece of design. My only suggestion for improvement here would be a tag suggestion feature… its hard to remember if I am using the tag “Packaging” vs “Package Design” when I am in a hurry.

It has an online gallery component that creates an RSS feed.
While I could set little snapper up to integrate with my Flickr account, personally I want to keep my Flickr for photos and personal design pieces, and have a separate area just for inspirational work of other designers. Having it online is essential for me because I may want to pull it up in a pinch to show clients or students and I would also like to share it with you guys. The fact that an RSS feed is generated adds a whole other component to it that I would like to play with further. Eventually  I would like to pull the RSS feed to my blog to display selected pieces of inspiration.


Posted by Megan


Design Resources
Friday, June 05, 2009 4:42:07 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Thursday, May 28, 2009
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Color App

Neenah Paper
today introduced the first iPhone and iPod Touch application that allows designers to create color palettes from the palm of their hand.  Think Ink: Color Unleashed was created specifically for the iPhone to allow users to build custom color palettes using the Dewey Color System. It can be downloaded here for free.

Posted by Megan


Design Resources
Thursday, May 28, 2009 1:11:30 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, May 20, 2009
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Care And Feeding Of In-House Designers
Design guru Jeff Fisher shares a great list of 10 tips to keep in-house designers happy and creative.
We often hear horror stories of bosses who make the life of a staff designer miserable. Such situations make creativity and productivity very difficult, if not impossible. Years ago, while I was the art director of the Multnomah County Medical Society in Portland, I had the most incredible supervisor I have ever experienced. She respected her staff, didn't stifle the day-to-day operations of the publications design department with micro-management, and constantly rewarded and thanked staff members for jobs well done.

Posted by Megan


Design Resources
Wednesday, May 20, 2009 1:18:40 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, May 12, 2009
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Just For Students

Design Student Resource is a new site created by design grad student Sara Alway. Get all sorts of info and inspiration right here.

Posted by Megan


Design Resources | Design School
Tuesday, May 12, 2009 3:41:48 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, April 30, 2009
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Just B-clause

Designer David Sherwin explains 4 important clauses that should be included in your contracts.
Clause #3: Designer will be paid for [services rendered] with the following schedule. First payment is due before work will begin on [name of first deliverable]...

In plain language: Don't offer credit to any new client, no matter what. Provide a payment schedule that mandates a payment in advance of each phase.

Why would you use this clause? Because you should never do work for a client without a deposit. That is, unless you have credit to extend to everyone you work with, you can cover three to four months of your overhead without a cashflow issue, you can afford to give clients room to balk at payment due to issues that you can't control, and you can otherwise live in fear of closing a deal because your client is having liquidity issues of their own but still wants to work with you. Can't you just be a little more flexible in the payment schedule?

The answer here should be a gentle but firm no. If they can't pay you up front to start your project, then you're already hearing the warning bells about how the upcoming work might play out. If they're a long-term client, then this becomes less of an issue as you establish credit terms. And if you're really concerned, you can run a credit check on your client to be sure they can pay that $200,000 fee. This is not outside the realm of possibility for any designer to conduct, especially when you are looking to secure large-scale projects.

Posted by Megan


Design Resources
Thursday, April 30, 2009 7:14:14 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Monday, April 20, 2009
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Fresh and Green Images

Images affecting environments. Environments affecting images. See what Veer did to a new batch of green images with Photo Synthesis: Video About Images.



Then, check out the new curated collection of over 2,000 Veer-produced rights-managed and royalty-free images and illustrations. Browse Green Images Now

Posted by Jessie


Design Resources | Designers
Monday, April 20, 2009 9:10:32 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, April 09, 2009
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The Mating Habits of the Pen Tool

Adobe's landmark pen tool defined an industry. But to the uninitiated, its reliance on anchor points and control handles makes it as approachable as first-year algebra.

Until you see it's nothing more than a mating ritual: The points are boys and the handles are girls. Once you get that, it all falls into place.

The dekePod video series, hosted by digital imaging expert Deke McClelland, just released its 13th episode. It's informative and entertaining.



Posted by Jessie


Design Resources
Thursday, April 09, 2009 6:53:21 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, April 06, 2009
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Graphic Designer's Guide to Twitter

Found a great article with tips from designers/Twitter aficionados on how to use it as a tool to land design jobs.

San Francisco copywriter and graphic designer Stephanie Orma (founder of brand communications firm Orma Design and She's SO Creative) interviewed 3 designers with a combined following of 13,297 on Twitter: Lawrence Anderson, Jacob Cass and Grace Smith.

Many of you (including HOWmag) have already ventured into the Twitter world. 
Check out this article on the Examiner's site where the three designers share their personal Twitter experience, tips, and advice including how to get Twitter followers and land design jobs.

Read Graphic Designer's Guide to Twitter


Image courtesy of Stephanie Orma

Has Twitter helped you land a job? Leave a comment.

Posted by Jessie


Design Resources
Monday, April 06, 2009 8:06:09 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
# Wednesday, March 25, 2009
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Clever Logos

Dublin, Ireland-based designer Youssef Sarhan points to 15 logos he finds clever. They all use simple visual puns to communicate a dual meaning, but most of them do it with an elegance that elevates them above common visual cliches.



via Ffffound!

Posted by Megan


Design Resources
Wednesday, March 25, 2009 4:13:46 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Monday, March 23, 2009
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Recession-Proof Your Design Biz

The scales are tipping: People have stopped kvetching about the poor economy and started DOING something about it. If you're in that camp (and you should be), here's a place to start:

5 Strategies to Recession-Proof Your Design Business, a one-hour live webinar this Thursday, presented by veteran design-firm principal Mary-Lynn Bellamy-Willms. She'll help you identify five smart things you can do NOW to not only survive this year but thrive long-term.

Register now, as seats are limited.

Posted by Bryn

Design Resources
Monday, March 23, 2009 1:14:58 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, March 16, 2009
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Flickr Fever

Flickr has partnered with Getty to license specially chosen images for commercial use. The Flickr Collection currently offers 7,243 images to choose from, but Getty says it will continue building the collection by inviting select Flickr members to participate. Here's a small sample of what you'll find:







via Unbeige

Posted by Megan


Design Resources
Monday, March 16, 2009 5:02:07 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, March 11, 2009
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Paper Obsession

Mohawk Fine Papers has just launched feltandwire.com, a paper-centric blog edited by freelance writer Alyson Kuhn. Felt & Wire will showcase creativity on paper, from postage stamps to posters, memorable mail to beautiful books, and invitations to artistic innovations. The name of the blog is inspired by the paper-making process itself.
Felt and wire are used in papermaking to absorb excess water and to smooth the forming sheet. Felt can also allude to softness and emotion; wire can also refer to brains and connectivity. We will explore both sides of the papery equation – the tactile and the technical - and revel in the ways they contrast, converge, and complement.

Posted by Megan


Design Resources
Wednesday, March 11, 2009 3:25:27 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Friday, March 06, 2009
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Portfolio on your iPhone

Steve Gibbs of Gibbs Design sent me a message through the HOW forum today with a link to a blog post he'd written about setting up his portfolio on his iPhone. It's simple and smart, but surprisingly it's the first time I've heard about this kind of use for the technology. Next time you're at a party and someone asks what you do, you can pull out your phone and show them.



Posted by Bryn

Design Resources
Friday, March 06, 2009 4:49:14 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Monday, March 02, 2009
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Finding the Silver Lining

HOW aims to collect and share resources to help designers survive -- even thrive -- in 2009. We'll spotlight articles and links here in the blog, and we invite you to share your own tips in the comments section.

It's right here, and we'll see it if we put on those special glasses that allow us to see beyond this week's headlines and our financial statements: opportunity. Here's some advice from and for designers on seizing that opportunity:

• A three-part plan for dealing with a sucky economy: make smart decisions, focus, pursue what matters.

• Experts say dropping the price for your design services should absolutely be a last resort. Here's how to avoid discounts, and how to do it smartly if you must.

• Peleg Top, Steven Morris, Petrula Vrontikis, John Travis and Michael Hodgson recently shared their advice and expertise. A major topic of discussion: how the economy will affect the design industry, and the steps these veterans are taking to thrive during lean times. Here's video of that conversation.

• Do you manage a creative team? Rise to the challenge with these tips on leadership through change and uncertainty.

Posted by Bryn

Design Resources
Monday, March 02, 2009 7:05:07 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, February 20, 2009
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Trends in Branding

Go figure: A postcard, of all things, pointed us today to a resource called TrendsInBranding.com. The site features 10 trends companies should focus on for the year (topping the list, natch, is the economic crunch). San Francisco-based branding agency SALT is behind the site.



Posted by Bryn

Design Resources
Friday, February 20, 2009 6:36:51 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, February 06, 2009
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Design According to Massimo

The delightful and erudite Massimo Vignelli has put together 96 pages of design wisdom that he calls The Vignelli Canon. It's the perfect, brief introduction to the power of graphic design and the rules behind it. Thanks, Massimo!
Throughout our creative lives we have sifted through everything to select what we thought best. We sifted through materials to find those for which we have the closest affinity. We sifted through colors, textures, typefaces, images, and gradually we built a vocabulary of materials and experiences that enable us to express our solutions to given problems - our interpretations of reality.

It is imperative to develop your own vocabulary of your own language - a language that attempts to be as objective as possible, knowing very well that even objectivity is subjective.

I love systems and despise happenstance. I love ambiguity because, for me, ambiguity means plurality of meanings. I love contradiction because it keeps things moving, preventing them from assuming a frozen meaning, or becoming a monument to immobility. As much as I love things in flux, I love them within a frame of reference - a consistent reassurance that at least and at last I am the one responsible for every detail.

And that is why I love Design.

via Swiss Miss

Posted by Megan


Design Resources
Friday, February 06, 2009 1:51:15 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, January 26, 2009
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Digital Inspiration

Netdiver just announced their Best of the Year winners for 2008. Check out 110 of the best websites. Even if you only do print design, there's plenty of eye-candy.

Posted by Megan


Design Resources
Monday, January 26, 2009 1:17:59 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, January 23, 2009
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Calling All Cards

Are you thinking of starting the new year with a new business card? Here are 50 Awesome and Creative Business Cards, 45 Clever Business Card Designs and 26 designer business cards curated by HOW.

Posted by Megan


Design Resources
Friday, January 23, 2009 3:37:39 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, January 09, 2009
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No-Excuses Marketing

What started as an article in HOW's 2007 Promotion Design Annual has gone on to bigger and better things: Marketing Mentor's Ilise Benun tells us that she's turned the annual marketing calendar she compiled for that issue (you'll find that here) into a full-fledged marketing program, with daily/weekly/monthly marketing tasks all laid out for you. Plus, she's doing a daily podcast with gentle reminders. More about Marketing Mentor's Marketing Plan & Calendar.



Posted by Bryn

Design Resources
Friday, January 09, 2009 4:44:22 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, January 07, 2009
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Government-Sponsored Art

President-elect Obama's plans for overhauling the country's infrastructure and putting people to work recalls the Works Progress Administration from the mid to late 1930s. In addition to road- and bridge-building projects and the like, the WPA funded countless public art initiatives (some of which hang in the rotunda of Union Station here in HOW's hometown of Cincinnati).

Found today on the HOW Forum: a link to a library of WPA posters in the Library of Congress. From the LoC website:
Of the 2,000 WPA posters known to exist, the Library of Congress's collection of more than 900 is the largest. These striking silkscreen, lithograph, and woodcut posters were designed to publicize health and safety programs; cultural programs including art exhibitions, theatrical, and musical performances; travel and tourism; educational programs; and community activities in seventeen states and the District of Columbia. The posters were made possible by one of the first U.S. Government programs to support the arts and were added to the Library's holdings in the 1940s.
The image below is one of my favorites, by Stanley Thomas Clough. If you love them too, join the Forum and discuss.



Posted by Bryn

Design Resources
Wednesday, January 07, 2009 8:40:06 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Tuesday, November 25, 2008
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On-the-Cheap Tools for Your Design Biz

Chalk this up as one of those articles we wish we'd published first (it's so very HOW), but Daniel Schutzsmith has posted a piece outlining all the web-based tools that can help you run your design business. From e-mail to project management, there are a bunch of free or low-cost online programs. Nice.

Posted by Bryn

Design Resources
Tuesday, November 25, 2008 3:36:41 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Thursday, November 20, 2008
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Paper Sale

Legion Paper, which sells fine art and printing paper, as well as envelopes, is offering a great promotion through Dec. 31. 10% of every purchase made in their Overstock store will be donated to The Children's Health Fund. The prices are amazing. For example, you can get 100 sheets of Mohawk Superfine 80lb cover, 26x40, for $52 (regular price, $100). Or get 100 Stardream Envelopes, 6.5x6.5, ruby, for $14 (regular price, $74). Handmade holiday cards, anyone?

Posted by Megan


Design Resources
Thursday, November 20, 2008 1:41:26 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, November 17, 2008
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It's Not All Doom & Gloom for Designers

From the International Herald Tribune, a slideshow about how designers have been uniquely poised for opportunity during previous economic slumps. From the piece:
Designers will be called upon to advise recession-struck companies on how to cut costs without impeding efficiency. They will also be asked to exploit the entrepreneurial opportunities offered by the recession by developing austerity-friendly products and services. An example is the Virtual Wallet online banking service developed for the young, tech-savvy customers of the American bank, PNC, by the IDEO design group.
In fact, sources we've spoken to indicate that small design firms, if they're well-focused and disciplined, can actually thrive during a down economy. For more info:

Video: Surviving a Tough Economy

Article: Turn Slow Time into Go Time

Posted by Bryn

Design Resources
Monday, November 17, 2008 9:03:44 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Thursday, November 06, 2008
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Video: Business Advice for Staying Afloat in a Tough Economy

In October, I had the pleasure of moderating a panel discussion featuring some of design's best-known business leaders, where they shared expertise and advice on how they've successfully marketed their design firms over the years.

The panel, which included Peleg Top, Petrula Vrontikis, Steven Morris, John Travis and Michael Hodgson, was part of the AIGA/Orange County's Ultimate Promo Show. The AIGA folks have made video segments of the event available, so you can benefit from the business secrets the panel revealed.

One hot topic: strategies these principals are undertaking in order to thrive as the U.S. economy tanks.

From Steven Morris: "We’re not going to change anything; we’re just going to keep doing all the things that we do all the time. I see it as an opportunity for growth."

From Petrula Vrontikis: "It’s kind of like riding out the storm and using it as a bit of education."

Check out the video (about 9 minutes) with more advice on how you can take advantage of the downturn.



Design Resources | Events
Thursday, November 06, 2008 8:05:46 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, November 05, 2008
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Letterpress Love
Virgil O. Stamps creates letterpress-printed business cards, letterhead and more, often using unusual materials.

Virgil O. Stamps uses his Brooklyn neighborhood and surrounding boroughs as a source of inspiration and income, by recycling products that would usually be thrown away. All of his cards are backed by recycled chipboard from the nearby comic book store.

Virgil can, of course, print on anything you like. Even regular paper. Or nice thick cotton paper. Sometimes you need to be normal—Virgil understands that and promises not to judge you.

Your business cards and invitations and stationery and notecards and envelopes are all little pieces of you. They communicate the kind of person you are, so why would you want something that's the same as everyone else?

Posted by Megan


Design Resources
Wednesday, November 05, 2008 7:34:20 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, October 27, 2008
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Good for Business
As business gets tighter, it's smart to know more about business. Which is why we've compiled the best of HOW's business content into one Designer's Good Business Guide—an easy-to-use PDF that you can purchase and download.

The Good Business Guide features great advice on opening, managing and growing a design firm, from the top consultants in the industry and from successful design-firm owners. Think of it as a business coach on your desktop: 180 pages for just $15.

Here's what's inside:

FEATURES
Balancing Your Business
How many clients should you serve? In what categories? And where? Three consultants who work exclusively with creative fi rms offer advice to help you develop the ideal client mix for your business.

Work in Progress
Early in his design career, Klaus Heesch screwed up and screwed off. Now he runs the award-winning studio Juicy Temples. Find out how this bad boy turned around and made it big-time.

Rethinking Pro-Bono
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.

Mark Your Calendar
Promos, e-mails, cold calls: It's easy to get caught in the deluge of marketing tasks. So here's a stick-to-it schedule for promoting your design business in the next 12 months.

'Til Death Do They Part
In a business where client turnover is the norm, Charles Anderson Design has been designing for the French Paper Co. for nearly 25 years and counting. Do you have what it takes to forge such a successful client relationship?

Get Down to Business
Designer Stefan Bucher offers this fill-in-the-blank worksheet to help you understand your professional self.

Start Smart
So you want to go into business for yourself and be your own boss? Before you quit your day job, here are 8 tips for striking out on your own, from designers who've already made the break.

COLUMNS
Measuring Design
You know you need to speak your clients' business language, but how can you defi ne your work's bottom-line value? A British organization is helping designers do just that.

How Much Should You Charge?
HOW's recent pricing survey shows what designers around the U.S. are charging. Learn how to determine your hourly rate and use it to set the right fees for your work.

Re-re-rebranding
Crafting your firm's identity is a massive, often painful, project. This Minneapolis digital design studio reinvents its I.D. every 150 days. Are they crazy? Try strategic.

The Corporate Game
If your dream client list includes large corporations, you'll need to learn the rules of working with the big boys. Here's how to navigate procurement, politics and power plays.


Posted by Bryn

Design Resources
Monday, October 27, 2008 5:35:21 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, October 15, 2008
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In These Uncertain Times

Lots of us are watching the economic news and wondering what the next 6 to 12 months hold for our businesses (and for our retirement funds!).

If you're a designer, one of the things you can do right now is taking steps to improve (and prove) your value to your clients and employer. How? HOW's longtime career expert advises tactics like developing your business know-how, educating your clients about the work you do and doing a bit of internal PR to build your reputation. For more on ways to "recession-proof" your design career, see the Career section of HOWdesign.com.

Here's another strategy: Invest fifty bucks and an hour of your time and develop the strategic-thinking skills that will make you more valuable to your clients or employer. Popular HOW conference speaker Jeni Herberger presents a one-hour live webinar, Making Yourself Priceless, on Thursday, October 30.

Think of it as a little bit of job security.


Design Resources
Wednesday, October 15, 2008 5:51:37 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, October 06, 2008
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Beware of Flash

Sure, we're all big fans of Flash-based websites ... that is, when we've got time to wait for a site to load and we're in the mood to play around on the web. When we're in a hurry and need to locate information quickly, Flash sites can be a pain in the, um, URL.

In HOW's October Self-Promotion issue, an article about how to make your design firm's own website more strategic advocates that you NOT use Flash to build your own site. Why? Clients couldn't care less about all the animated shenanigans. Web-marketing expert Eric Holter, who's quoted in that issue, expounds on his no-Flash rule in a new blog post.

Posted by Bryn

Design Resources
Monday, October 06, 2008 7:02:08 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Thursday, September 18, 2008
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Stock Search Solution

PDG+creative, a design firm specializing in corporate identity, print design and interactive solutions, recently designed and coded Cyclo.ps, a site that allows users to conduct a single search from one site and view the image results of multiple stock image libraries. Users can then compile any number of their results, from any of the stock sites employed, into a single lightbox for easy referencing later. Currently, the site pulls results from iStockPhoto, Shutterstock, BigStockPhoto, Photos.com and Fotolia, though they are working to add additional sources.

It's cool to see a design firm solve their own problem and then share it with the rest of the community.

Posted by Megan


Design Resources
Thursday, September 18, 2008 4:08:34 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
# Monday, August 04, 2008
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Free Brushes
Designer Jay Hilgert just released a nice set of 10 Photoshop brushes made with watercolor and india ink. Use them to grunge up your next design project.

Posted by Megan


Design Resources
Monday, August 04, 2008 4:03:03 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, June 25, 2008
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The Nati Rules

Design*Sponge just posted a wonderful City Guide for Cincinnati, HOW's hometown. I'm super impressed because there are even a few places on it that I hadn't heard of. The only thing I would add is the secret used book store in Clifton. I don't know the address, but I always manage to find it.



Union Terminal is one of my fave buildings in the city. It used to be a train station but now houses Cincinnati's Museum Center.

Posted by Megan


Design Resources | Just for Fun
Wednesday, June 25, 2008 5:34:22 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, June 24, 2008
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101 Photoshop Tips In 5 Mintues

To announce his new video blog, dekePod, Photoshop expert Deke McClelland created a hilarious, yet useful, video that includes 101 Photoshop tips set to music.



Posted by Megan


Design Resources | Just for Fun
Tuesday, June 24, 2008 3:36:18 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Stand Out Cards

Coroflot just posted an article about how to make your business card stand out by Carl Alviani.
Business cards are a sort of great equalizer in the professional world. Everyone has them, everyone exchanges them, and generally speaking, the less important you are, the more say you have in how yours looks. For creative professionals, especially the legions of us who work for ourselves or in a tiny little studio or consultancy, this makes them exciting -- what our personal or small-business brand lacks in name recognition can be made up in creative expression, at least that's the theory.


If you want more business card inspiration, check out the card roundup from HOW's last business annual.

Posted by Megan


Design Resources
Tuesday, June 24, 2008 1:51:00 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, June 12, 2008
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Brains for Business

Most designers haven't had the benefit of business training; they learn about self-promotion and management through real-world experience--and through making mistakes.

We've focused a lot of magazine coverage over the years on business issues for designers. In fact, that's one of HOW's missions: to help creative professionals run more successful businesses, whether that's an in-house group, a freelance practice or a design firm.



So now we've compiled the best business advice from the past 3 years' worth of issues into one place: the new Designer's Good Business Guide. It's full of marketing advice, business strategy, profiles of business-savvy design firms, plus links to additional online content, all in an easy-to-download PDF format. And it's a great deal: Through the end of July, we're making it available for $12.95 (regular price is $15).

Summer's a good time to brush up on your business expertise and gear up for success. Learn more about the Designer's Good Business Guide.


Posted by Bryn

Design Resources | HOW Magazine
Thursday, June 12, 2008 2:15:46 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, May 28, 2008
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A Bottle Of Inspiration

Find type, color and layout inspiration in this growing collection of bottle caps by artists Maura Cluthe.



via box vox

Posted by Megan


Design Resources
Wednesday, May 28, 2008 1:34:09 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, May 15, 2008
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Decades of Political Design

Logoblink has amassed a collection of logos from every U.S. presidential campaign since 1960. It's a fascinating collection: Howard Dean's logo from 2004 has an overly loud and kind of scrawly character that sort of recalls his manic campaign speeches. Phil Gramm's from 1996 is so bland you'll see why you don't even remember his campaign at all. The 1970s ones are all full of stripey "Spirit of 76"-style typography (and the candidates were comfortable veering from the red/white/blue color palette then, too). And back in the 60s, it was apparently fashionable to put a black-and-white duotone headshot on your campaign signs.



Posted by Bryn

Design Resources
Thursday, May 15, 2008 4:31:35 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Monday, May 05, 2008
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It's Back: HOW Salary Survey

We're all paying more at the pump and at the grocery checkout these days, so our paychecks are stretched thin. If you're wondering how your income stacks up against others in the design field, then you'll be interested in HOW's 2008 Design Salary Survey, which we're conducting now through July 18.

And we need your help!

Graphic designers, please take HOW's Salary Survey so we can compile the broadest and most accurate report possible on salaries, bonuses and benefits in the industry. It'll take just a few minutes of your time, and it'll help us create a regional snapshot of what designers in your area are bringing home. Plus, by participating you'll be eligible for a drawing to win a free one-year subscription to HOW magazine!

Take the HOW Salary Survey now!


Posted by Bryn

Design Resources | HOW Magazine
Monday, May 05, 2008 4:02:46 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, May 02, 2008
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Web 2.0 Explained

Vancouver-based design firm smashLAB just posted a great white paper explaining the importance of social media. Print this out and send it to clients who are having trouble getting it.
Traditional marketers are accustomed to carefully honing messages. This allows for control, but the results are difficult and costly to measure. Social media turns this whole scenario around. With it, control is shared with the crowd, and real feedback becomes immediate.

Organizations now have the opportunity to collect detailed information on users and their habits, elicit real feedback and suggestions, and refine their offering and messaging to better suit user demands. Although there are trade-offs with this new way of communicating, the opportunities for companies to understand and work with their customers have never been as great.

Posted by Megan


Design Resources
Friday, May 02, 2008 7:07:04 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Friday, April 11, 2008
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How's Business?

FOH David Baker, business consultant extraordinaire, sent an e-mail newsletter today reporting that he's seeing just a teeny slowdown in the design field due to the sluggish economy right now, mostly due to any softness in clients' markets. David just relaunched the website for his firm, ReCourses, and is offering a webinar on May 5 with smart strategies for preparing your design business for a tightening economy. Sign up for the ReCourses newsletter, and you'll capitalize on David's good advice.

Posted by Bryn

Design Resources
Friday, April 11, 2008 2:20:05 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, March 27, 2008
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Vintage Logos

Designer Eric Carl has posted 120 scanned pages from a mid-70's edition of World of Logotypes. It's a fascinating look back in time and great place to find future inspiration.



via Drawn

Posted by Megan


Design Resources
Thursday, March 27, 2008 4:45:35 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Wednesday, March 12, 2008
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In Praise of In-House Design

On the Notes on Design blog, writer Chris Costello wrote a recent post praising the work of in-house designers, and the design competitions that recognize it. Chris notes that competitions like HOW's place corporate work in context and help those creative teams bolster their profile within their companies. He writes:
I am very thankful that these types of competitions are growing in popularity because they give in-house designers a chance to compete in their own arena. Winners are rewarded with a sense of legitimacy and well-deserved respect from their coworkers and the design community as a whole. The ability to quantify the success of a design can be obscured in some of the broader competitions that tend to focus primarily on cutting-edge visuals or clever advertising concepts. In-house design competitions also help acknowledge the utilitarian nature of the work submitted.
Chris writes that he wishes HOW's February issue included more winners from our In-HOWse Design Awards -- stay tuned for a bigger crop in next year's annual. If you want to see a few winners from this year, check out the online gallery. And see the In-HOWse Design Awards Best of Show winner here.


Design Resources
Wednesday, March 12, 2008 12:55:03 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, February 04, 2008
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Pantone's Fall 2008 Fashion Color Report

Pantone just announced it's Color Report for Fall fashions.
Best described as a season of change, fall ’08 is defined by rich, elegant hues that offer a vibrant selection. New York's fashion designers emphasize cooler blues, greens and purples in the top five tones used in their collections, followed by variations of warm red, orange and yellow.

Posted by Megan


Design Resources
Monday, February 04, 2008 2:03:58 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Tuesday, January 08, 2008
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Dealing With Deadbeats

Illustrator Tom Richmond offers some great advice about dealing with slow- and no-paying clients that will work for freelance illustrators, designers, writers, etc.
Some people are a little uncomfortable talking about money and payment before any work has been done. I know I would rather get the details of the job and get busy on it needing nothing more than an agreement on total payment, but this is not a smart way to do business… especially with clients you do not know. I get over it by knowing that once the money part is settled the client will get 100% effort on my part on the actual job. Still I want things to be very clear with no room for misinterpretation between myself and the client when it comes to all aspects of the job, including payment. Agree on how long after you invoice them you can expect payment, whether they have an internal contract or purchase order they need in addition to your invoice, etc.


via Drawn

Posted by Megan


Design Resources | Illustration
Tuesday, January 08, 2008 3:10:02 PM (GMT Standard Time, UTC+00:00)  #  Comments [2] 
# Wednesday, December 12, 2007
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Time Management for Creatives
Today must be the day of forwarding along links, because I just got another email about a nifty download you can check out: a free e-book about time management for creatives from Business of Design Online. It's a compilation of a series the site hosted, which equals out to 32 pages full of tips and tidbits about how to prioritize, not have a never-ending to-do list of tasks, and how "doing it tomorrow" can work to your benefit.



Posted by Carmen

Design Resources
Wednesday, December 12, 2007 4:08:11 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Monday, December 10, 2007
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HOW on the Go

So your colleague routinely snags the office copy of your favorite design mag. Or you'd like to have all the HOW design annuals right at your fingertips. Voila: The DVD edition of HOW. We're releasing all 2007 issues in a fully searchable, totally portable format. The DVD includes a full year's worth of ideas, information and inspiration about staying creative, running a successful design business, surviving in-house and managing your design career. Oh yeah, and lots of eye candy, like 300+ winners of this year's HOW design awards. The DVD starts shipping December 17 but you can pre-order now!


All this great content in a tiny little package.


Design Resources | HOW Magazine | Industry News
Monday, December 10, 2007 2:31:18 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Wednesday, December 05, 2007
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Pantone 2.0

myPANTONE.com is a new online community dedicated to color exploration, inspiration and palette sharing. Color enthusiasts can join myPANTONE.com free-of-charge and explore the latest Pantone-forecasted trend palettes for graphics, fashion, home and interiors, as well as review, post comments and rate other member's palettes.

Posted by Megan


Design Resources | Industry News
Wednesday, December 05, 2007 1:36:23 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Tuesday, November 20, 2007
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Listen Up
I first saw Jason Munn of thesmallstakes.com speak at this year’s Design Camp, from Minnesota AIGA. I just got word of an interview he did with Dave of grainedit.com, which features some great design examples (much it being beautiful vintage ones, but other categories of the blog cover “designers bookshelf,” “thrift hawks,” and “how to/diy”).




Posted by Carmen

Design Resources | Designers
Tuesday, November 20, 2007 7:52:56 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, November 05, 2007
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Book Review

When Debbie Millman was here judging the International Design Competition, she kindly gave me a copy of her new book How to Think Like a Great Graphic Designer. I figured I'd get around to reading it someday, but after skimming the first few pages, I was totally hooked. I sat there and read the whole darn thing! It's amazing how honest the superstar designers in the book are. They reveal their fears and struggles, dreams and desires. I came to realize that the people I idolize in this industry are only human and, in the end, it made me love them even more.

Posted by Megan


Design Resources
Monday, November 05, 2007 5:58:06 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Thursday, October 18, 2007
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Hire An Illustrator

Looking for an illustrator for you next project? There's a new resource on the web to help you find fresh talent. Hire An Illustrator was recently started by Darren Di Lieto, editor of the illustration news portal LCSV4. Here's what Darren has to say about the site:

"The aim of the Hire an illustrator website is to provide art directors
and commissioners with an easy to use point of contact for job seeking
or available freelancers, along with an easy to use interface for the
freelancers to issue immediate updates and edits to their profiles.

Hire an illustrator is not just a portfolio portal. We contact art
directors and companies directly via the telephone to promote
individuals. We collect samples (postcards or other promotional
material) from profiled members to be included in targeted mail shot
packs, and a bi-monthly email newsletter is sent out to promote
our clients."


Illustration by Israel Sanchez.

Posted by Megan


Design Resources | Illustration
Thursday, October 18, 2007 6:32:52 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, October 17, 2007
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Motivating Creatives

Fab design blog Swissmiss just linked to a PDF of an article (from the Registered Graphic Designers of Ontario) about motivating creative people. As we prepare to host the judging of the HOW International Design Competition next week, this thought about peer recognition caught my eye:

"We all love to be recognized for what we do. We like to be recognized by our peer groups. It's my task within our company to make sure that we enter different award shows. It's amazing the number that are out there and they're expensive. Find the ones that are meaningful to you. Not only is it important to you as a company that your work is out there and to let people see it. It is important for the people who work for you that their work is out there representing you and that they get credit for it."

I'm also reminded of a past HOW story about rewarding creatives that offered some similar advice:

"Giving credit where credit is due and promoting your staff's hard work can be a cost-effective and valuable way to help your creatives build self-esteem. By regularly entering and winning design competitions, you not only add feathers to your studio's (and your clients') cap, but the contributing designers also gain deserved and desired recognition. Young designers routinely tell me that winning design awards is one of their core goals. This recognition comes in both public and personal ways. By entering competitions, you demonstrate pride in the work that your staff contributes and place a strong value on their efforts."

Check out both of the articles for lots of good idea about motiving your team.

Posted by Megan


Design Resources
Wednesday, October 17, 2007 3:18:25 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, October 10, 2007
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A Postcard from Camp
As I mentioned yesterday, I just returned from Nisswa, MN where I attended AIGA/Minnesota’s annual Design Camp® from October 5-7. About a three-hour drive north of Minneapolis, Design Camp takes place in the woods on a lodge, where everyone stays in cabins, only a stone’s throw away from a big lake rimmed with a beach. This seclusion is what offers Design Camp much of its charm and, ultimately, its success.

As I came to learn, Design Camp has been going strong since 1980—one of the founding members who started the chapter and the Camp was even in attendance. Which goes to show that Design Camp is one where attendees continue to return year after year—even as the age of many attendees continues to get younger (about 1/3 of the attendees were students, surprisingly).

But, as an out-of-towner, I never felt left out, and I think that’s because of the nature of the Camp. All attendees (there were about 300 to 350 total) sit in the same main sessions together and all that stay on the lodging grounds eat every meal together, so you get to know familiar faces over the course of the Camp. There was a networking dinner the first evening that helped attendees mingle (although after a couple days of buffet-style eating there, I did get in the habit of feeling the need to eat dessert after every meal...).

Plus, being set off in the woods, there are activities scheduled from 7am (whether it’s a morning run or a tasty buffet breakfast) until the lodge bar closes at 2am (which proceeds design trivia games or karaoke or roasting s’mores or listening to a bluegrass band—complete with a washboard). That was a welcome departure from most conferences that, come 5pm, send you on your own merry way to come up with something to do. Making it a good conference for designers to consider if they have to go solo.

Also, important to any design event, the Camp’s materials were well designed and well branded. They were created by Ryan Meis, a designer at San Francisco’s Hatch, who also attended the Camp. (Fittingly, Hatch’s principal, Joel Templin, was a speaker.) Speaking of speakers, I'll update later about each session I attended. But for now, consider this a snapshot...

  



 




Posted by Carmen

Design Resources | Events | Industry News
Wednesday, October 10, 2007 4:36:56 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, October 03, 2007
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Paper 101

You can never know too much about spec'ing the perfect paper so PaperSpecs is offering a free webinar series. Starting October 16, the first segment will be all about uncoated paper. Attendance is free, all you have to do is register.

Posted by Megan


Design Resources
Wednesday, October 03, 2007 4:11:36 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, September 28, 2007
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The End

Check out this collection of, mostly vintage, end papers from books.



via Boing Boing

Posted by Megan


Design Resources
Friday, September 28, 2007 9:28:49 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, September 25, 2007
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Tips For Freelancers

This list of super helpful tips for how freelancers can maximize their income includes this simple formula for calculating an hourly rate:

Don't undersell yourself.
Set rates based on a simple formula:
  • Rate = $D/ B hrs.
  • D is the desired salary per year that you want.
  • B is the total number of billable hours that you think you can secure in a given year. Most consultants/ freelancers estimate B on the basis of 15 billable days per month, for an 8-hour day. So that's 15 d/mth x 8 hr/d x 12 mth/yr = 1440 hrs/yr. The rest of each month will usually be spent doing administrative work, seeking out new clients, improving skills, researching, or possibly vacationing. Don't forget to factor in vacation time, any professional costs such as subscriptions, your operating costs, etc.

Once you have that hourly rate, translate that in to flat project rates, when necessary. You'll eventually get a sense for how long a particular task takes, but you might take in less than you want when you first start out.

via swissmiss

Posted by Megan


Design Resources
Tuesday, September 25, 2007 8:49:40 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Tuesday, September 18, 2007
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Strategic Gift Giving

Summer is still in the air but now is the perfect time to think about holiday-themed promotions and gifts. The Business of Design Online has a good article about how to turn a client gift into a promotional opportunity. You can see other examples of great promo work in the current issue of HOW.

Posted by Megan


Design Resources
Tuesday, September 18, 2007 3:11:41 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, September 13, 2007
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Visual Inspiration

If you're looking for some vintage eye candy, check out Record Envelope, a blog of vintage record sleeves with great retro images and typography.

via Urban Retro Lifestyle

Posted by Megan


Design Resources
Thursday, September 13, 2007 9:00:58 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, September 05, 2007
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New Pantone System
The color masters at PANTONE have just announced a whole new color-matching system called PANTONE Goe (pronounced go). The new system will be available Oct. 1, 2007, but you can read more about it here. A couple of interesting features of Goe include more than 2,000 new colors, adhesive-backed chips, software for creating color palettes that can be imported into design applications and a simplified ink mixing process that allow printers to create all the colors from 10 mixing bases plus PANTONE clear.

Posted by Megan


Design Resources
Wednesday, September 05, 2007 4:23:25 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, August 22, 2007
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Make Your Mark: GO!
Feel like all you’re doing is scratching your head when it comes to marketing your design services and getting new clients? In our October issue (which just hit newsstands yesterday), we included a handy-dandy, yearlong calendar just for you: It tells when and what you should be doing when it comes to marketing. And that includes whether you’re new to the game or have been at it for some time.

Lucky for you, we’ve also posted a copy on our website that you can download, print out and tack up—marketing made easy!



Posted by Carmen

Design Resources | HOW Magazine
Wednesday, August 22, 2007 4:47:22 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, August 15, 2007
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Getting Your Name Out There

BoDo just posted the first in a series of brief articles about generating publicity for your design business. This is something that the HOW editors actually speak about at small design events. The first post is really about why PR is better than advertising. I'll be interested to see what other great advice author Neil Tortorella provides in the rest of the series.

There are several ways to get your work into HOW. One of the simplest is to send us new work for the Behind the Design column. (Send the piece, or images of it, along with a brief write-up about what makes it special to Behind the Design, 4700 E. Galbraith Rd., Cincinnati OH 45236.) Another easy way is to enter a competition.

Posted by Megan


Design Resources
Wednesday, August 15, 2007 5:09:09 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, August 07, 2007
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Love That Letterpress
Posted by Megan

Grace from Design*Sponge just updated her awesome list of Letterpress Printers with 40 new additions. Check out amazing work from shops like Minneapolis-based Studio on Fire, a name that often pops up in HOW's design annuals.


Design Resources
Tuesday, August 07, 2007 8:46:42 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, July 31, 2007
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A Book Of Cards
Posted by Megan

I just got an email from Sue Yun from Shinebox Print about the business card story I'm working on for our December issue. Shinebox Print makes really cool matchbook-style booklets of business cards or other images that make it easy to carry around cards or work samples and tear them out when you need to give them to someone. Sounds like a good idea to me!


Design Resources
Tuesday, July 31, 2007 8:55:03 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, July 30, 2007
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Get Eco Friendly With Mohawk
Posted by Megan

Mohawk Fine Papers Inc. today announced a new Eco*Guide. The guide features Beckett Concept, Beckett Expression, Strathmore Writing and Script, Mohawk Options, Mohawk Via and Mohawk Color Copy. The tool describes each of the product lines, highlighting its environmental attributes, as well as a reference chart that makes it easy to see which papers are FSC certified, Green-e certified, Green Seal certified and/or made carbon neutral. Contact your local merchant for a copy of Mohawk’s Eco*Guide.  To find a merchant near you visit Mohawkpaper.com.


Design Resources
Monday, July 30, 2007 8:24:53 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, July 23, 2007
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Calculating Freelance Rates
Posted by Megan

HOW Books author and Forum regular Von Glitschka just posted about a helpful tool for freelancers. FreelanceSwitch walks you through a simple worksheet and then calculates your break-even rate and your ideal hourly rate. It's a good way to get a rough estimate of what you should be charging for your work. You have to use your own judgment to adjust for your level of experience and location.


Design Resources
Monday, July 23, 2007 3:36:13 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Moving Big Files
Posted by Megan

If, like me, your clients are intimidated by FTP, there seem to be a bunch of new services cropping up to help move big files around that would clog email. I recently downloaded some huge PDF files for a book proposal using a site called DropSend. All I had to do was click on a link in an email from the sender and the file was saved to my desktop.

And I just got an email about a file moving service that works in a different way. BoxCloud runs on your desktop and allows you to grant direct access to specific files to anyone you choose. That way, you can continue updating a file without having to send endless revisions back and forth.

Both seem like an easy way to transfer files immediately rather than burning a disc and sending it in the mail.

Design Resources
Monday, July 23, 2007 3:29:05 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, June 27, 2007
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Saving $ With Sustainability
Posted by Megan

Designer Jessica Sand has just posted another Sustainable Studio column on the Business of Design Online. In it she offers great tips on easy things you can do to save your business money while saving the world. Here are two of them:

Power down your electronics.
Nowadays, manufacturers are producing EnergyStar-rated office electronics that suck less power from the grid, which means you spend less every month. Other simple ways to save money on your electricity bill is to plug your office equipment into a surge protector and flip off the switch when you shut the office down, rely on natural light instead of artificial (open up those curtains!), and heat/cool your rooms individually only as you use them.

Waste not, want not.
Chances are, you pay your city to haul away your trash. Many cities offer discounts if you reduce your waste enough (here in San Francisco, 20 gallons or less qualifies you for a discount). Other ways to cut down on waste include using real dishes in the kitchen instead of disposables, bringing your travel mug when stopping by the coffee shop on the way to work, and buying products that use less packaging.


Design Resources
Wednesday, June 27, 2007 3:01:13 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Thursday, May 24, 2007
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Material World
Posted by Bryn

As a follow up to this week's HOW e-newsletter, which focused on sustainable design, here's food for thought if you're considering updating your workspace and want to incorporate recycled materials. The House & Garden section in today's NYTimes has an article about alternative countertops, including several that incorporate recycled materials. A few jumped out at us:

PaperStone by Kliptech, a recycled paper-and-resin composite that's comparably inexpensive and surprisingly durable and comes in a gorgeous chocolate color, among other hues.



And IceStone is a terrazzo made of recycled glass and concrete that comes in a range of stunning colors.


Design Resources
Thursday, May 24, 2007 2:01:37 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Monday, May 21, 2007
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Design Meltdown
Posted by Megan

If you're a web designer you should definitley know about Design Meltdown, a great site that collects and arranges home pages by theme. It's an awesome place for visual inspiration. So I was super excited when I found out a site my husband designed for Pepto-Bismol got included in DM's Pink & Blue section. Way to go Ben!


Design Resources
Monday, May 21, 2007 2:57:41 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, May 16, 2007
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An Ode To The Employee
Posted by Megan

Josh Jeffryes just posted a lovely little essay on The Business of Design Online about becoming an employee after running your own business. Of course, it's a culture shock, but Jeffryes finds comfort in the power of the creative team.


Design Resources
Wednesday, May 16, 2007 8:26:34 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, May 15, 2007
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Overheard On The Forum
Posted by Megan

There's a fun discussion on the HOW Forum about cool paper products. It's chock full of links including one to the new Martha Stewart Crafts store. Yum!


Design Resources
Tuesday, May 15, 2007 6:19:05 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, May 04, 2007
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Cooler Colors
Posted by Megan

If you're looking for new color palettes for your next project check out Kuler, an online community from Adobe where you can explore, create and share color themes.


Design Resources
Friday, May 04, 2007 2:11:25 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Tuesday, April 24, 2007
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Practical Tips For Sustainable Design
Posted by Megan

Designer Jessica Sand of Roughstock Studios, who blogs about green design at Small Failures, recently launched a new column on Business of Design Online called The Sustainable Studio. Check both blogs for practical tips about to work in more sustainable ways as a designer.


Design Resources
Tuesday, April 24, 2007 1:51:13 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
# Tuesday, April 10, 2007
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Tax Time
Posted by Megan

Yikes! It's that time of year again. If you've put off working on your taxes, you can still find some great tips in this tax story written specifically for designers.


Design Resources
Tuesday, April 10, 2007 4:30:07 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, March 28, 2007
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The Infinite Shoe
Posted by Megan

via Neatorama

The Virtual Shoe Museum has tons of great photos of and information about designer shoes, like the Mobius shoe designed by Rem Koolhaas, which can be purchased on Zappos.com.



Design Resources
Wednesday, March 28, 2007 8:27:12 PM (GMT Daylight Time, UTC+01:00)  #  Comments [4] 
# Friday, March 23, 2007
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Run For The Border
Posted by Megan

via NotCot

Designfruit just released Baroque Borders, a set of seamless borders in vector format. Each border has a left and a right ending piece and a seamless center piece that can be duplicated to create any length of border.


Design Resources
Friday, March 23, 2007 4:33:59 PM (GMT Standard Time, UTC+00:00)  #  Comments [6] 
# Wednesday, February 21, 2007
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If You Love Letterpress
Posted by Bryn

via the HOW Forum

... then you'll love Design*Sponge's new letterpress guide.

Design Resources
Wednesday, February 21, 2007 9:27:54 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Thursday, February 15, 2007
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Paper Smarts
Posted by Megan

In response to Domtar’s research with its designer customer base, the company has launched a website which aims to meet designer’s needs for an inspirational and informative online resource. The Domtar Designer Corner offers industry news and events, designer profiles, eco-smart design options, and tips for selecting the best paper to bring designs to life. PaperSpecs, an on-line provider of paper knowledge to the design and print industries, will support the site with an exclusive series of Tips on Paper articles.

Picture 11234567891011121314151617181920212223242526272829303132333435363738394041424344.png


Design Resources
Thursday, February 15, 2007 1:51:25 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, January 31, 2007
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A Resource for In-House Designers
Posted by Bryn

The design organization InSource has revamped its website with a bunch of new features for members. After a couple of years as a free, grassroots organization, InSource has recently boosted its services and events and implemented a membership fee (pre-existing members can continue to access the website at no charge until July 1.) Read more about what's in store.


Design Resources
Wednesday, January 31, 2007 7:54:12 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Thursday, January 18, 2007
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The $64,000 Question
Posted by Bryn

from Fast Company

Here's why it's still so difficult to prove how—and if—design drives profits.

Design Resources
Thursday, January 18, 2007 8:43:15 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Tuesday, January 16, 2007
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Bookmark/del.icio.us/whatever
Posted by Bryn

Tag this for future reference: Quipsologies, yet another spinoff from SpeakUp.

[edit] Here's another bookmarkable site, for you corporate identity aficionados.


Design Resources
Tuesday, January 16, 2007 5:04:32 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, January 08, 2007
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The Contradiction of Trend
Posted by Bryn

Couture jeans paired with a cheap Urban Outfitters T. Bona fide Gucci boots with a knockoff Gucci purse. It seems like there's never been more confluence of high and low culture. If you're as intrigued by this contradiction as we are, check out Robyn Waters' new book, "The Hummer and the Mini." Robyn should know the high/low thing: she was a VP at Target for years before hanging out her shingle as a trend consultant and speaker (she delivered the opening keynote at HOW's 2004 San Diego conference).


Design Resources
Monday, January 08, 2007 6:44:29 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Wednesday, December 27, 2006
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A Decade of Design on DVD
Posted by Bryn

Here's what to do with the cash in your holiday stocking: Print has issued 10 years of its Regional Design Annual (1996–2005) on DVD. For $49.95 (plus S+H), you get a decade of the best American design (that's more than 16,000 pieces) in a completely searchable collection, plus 12 months of access to the companion website.

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Design Resources
Wednesday, December 27, 2006 8:17:44 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, December 18, 2006
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First Look At Photoshop CS3
Posted by Megan

Wired just posted a sneak peak at the beta version of Photoshop CS3 that looks at the application's new features, some interface enhancements and its improved ease of use.


Design Resources
Monday, December 18, 2006 8:35:03 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
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Creating Community
Posted by Megan

Created by a designer for designers, DesignerID is an industry-specific networking site where design professionals can post their work, keep up on the industry and connect with each other. Launched less than a year ago, the site has more than 500 members and counting. (And if you look closely, you'll see a picture of Justin Ahrens, a recent HOW International Design Competition judge and all around nice guy.)

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Design Resources
Monday, December 18, 2006 3:38:25 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, December 06, 2006
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The Right Digicam For You
Posted by Megan

Wired just posted a comprehesive digital camera roundup that covers everything from top-of-the-line SLRs to handy pocket cams.

Update: I just got a message from one of our beloved tech writers with another great digital camera resource:

"Just saw your blog post about Wired's roundup. I'd like to humbly
point you to another resource: Laurence Chen's ebook "Take Control of
Buying a Digital Camera
," which I edited. The third edition just came
out and it's chock full of advice for anyone buying a compact or DSLR."

Thanks for the info Jeff!


Design Resources
Wednesday, December 06, 2006 7:05:46 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Tuesday, November 21, 2006
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Let It Snow
Posted by Bryn

Well, it's supposed to be 60 degrees here at HOW HQ on Thanksgiving, which is unusually warm (but hey, we'll take it!). Still, we're in the mood for snow. Especially after checking out these dear vector snowflakes from Kapitza that we wrote about for the upcoming issue of the magazine.


Design Resources
Tuesday, November 21, 2006 4:43:15 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, November 17, 2006
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Boundless Binders
Posted by Megan

For your next binder-design project, check out VIP Presentation Products' 4-color binder called the turned edge litho-wrap. These binders are available in multiple finishes, such as gloss and matte, as well as various spine options, including a flat back spine, multi-score spine or a flat back multi-score combination spine. Additional capabilities include silk-screening, stamping, and in-house die cutting.


Design Resources
Friday, November 17, 2006 4:38:59 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Thursday, November 16, 2006
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Nice Work from a Nice Guy
Posted by Bryn

One of our favorite people in the design biz, Terry Marks, has a new book out from Rockport: "Color Harmony: Layout." He and his firm took a bunch of cool projects and then reimagined them in different color schemes, to show how color can be a powerful communicator.

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Design Resources
Thursday, November 16, 2006 1:46:36 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Tuesday, November 14, 2006
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Visual Brainstorming Tool
Posted by Megan

As if CSA Images wasn't cool enough, I just came across this visual brainstorming index on their site.

csa.png

Design Resources
Tuesday, November 14, 2006 4:01:00 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Wednesday, November 08, 2006
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Spankin'
Posted by Bryn

A fresh venture from the whip-smart gang behind SpeakUp:


Design Resources
Wednesday, November 08, 2006 9:00:24 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Friday, October 20, 2006
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How Could You Not Love a Face Like This?
Posted by Bryn

We're thoroughly charmed by Sybille Hagmann's new(ish) typeface, Odile, with all its lovely alternate characters and ornaments. We're preparing a feature article on Odile's development, and now we want to set the entire magazine in it.

Design Resources
Friday, October 20, 2006 6:14:47 PM (GMT Daylight Time, UTC+01:00)  #  Comments [4] 
# Wednesday, October 04, 2006
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Logo Secrets Revealed
Posted by Megan

via Core77

Want to figure out what font was used to design a logo? First, download the logo from Logotypes.ru, then run it through What the Font?!

(If you're using a Mac, you'll need to click on the preview of the logo, then push control while you click the mouse to save the logo to your computer.)


Picture 1.png

Design Resources
Wednesday, October 04, 2006 2:23:35 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
# Tuesday, October 03, 2006
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That Stuff You Do Before You Design
Posted by Bryn

When you start a new project, you don't just sit down and start designing (well, we hope you don't). You ask questions, you profile your client, you scope out the competitive landscape. (You do do that, don't you?) If you don't, or if you'd like to know how to do it better, our friends Jennifer Visocky O'Grady and Ken Visocky O'Grady of Enspace, have just published a book that'll help you. It's called research, people: A Designer's Research Manual.



Design Resources
Tuesday, October 03, 2006 2:44:06 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
# Tuesday, September 26, 2006
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Design Melt Down
Posted by Megan

If you design websites, then Design Melt Down is a must visit site before you begin any project. DMD categorizes websites by color and theme so you can make sure your concept is actually original or just like everything else on the web.



Design Resources
Tuesday, September 26, 2006 8:17:24 PM (GMT Daylight Time, UTC+01:00)  #  Comments [3]