I was just thumbing through the copy of In-House Design in Practice that just landed on my desk yesterday. It's Cathy Fishel's new HOW book that's part design annual and part business coach for in-house creatives.

In it, there's a great quote: "You can love your job, but it will never love you back." The quote reminded me of a conversation I was having with Steven Morris and Erin Sarpa not long ago as we discussed plans for their session at the upcoming In-HOWse Designer Conference. Steve, in particular, has tons of experience working with in-house teams at companies like Mattel, and he and Erin have interviewed a bunch if corporate design managers to find out what makes for a successful in-house career. They'll be talking about that in their session, Lovin' Your In-House Job.

Steve and Erin both advocate having a rich and rewardinglife outside the office, so you don't rely exclusively on your 9-to-5 gig for creative fulfillment. 'Cause there's only so much love you can expect from your day job.