“Environmental issues tend to be deadly serious subjects that many treat with a somber tone,” said Steve Sikora, co-owner and creative director/copywriter of Design Guys, the Minneapolis-St. Paul firm who designed the Neenah Wallpaper Poster Series. Taking the opposite tack, these posters were designed to have maximum visual impact — making the most of a few bits of text and being able to work singly or as a group. Both of those attributes increase the odds they will make their way onto plenty of walls — and stay there.
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