To drive more teens and their parents into its malls for back-to-school shopping, Taubman Centers is taking them back in time. The national mall owner and operator partnered with Colle+McVoy to create an innovative online and in-center experience that allows teens to see what they might have looked like when their parents were in school, all while catching up on current back-to-school fashions.

The campaign features a new website, www.YearbookYourself.com, which launched this week  and allows visitors to upload their photos and morph their faces onto yearbook photos spanning five decades. They can easily move from the 1950s through the 1990s and see themselves with the hair and fashion styles of the times while listening to music inspired by that era.

Posted by Megan