Yesterday, Hot Wheels announced the winners of its first-ever Designer’s Challenge, where the company invited designers from leading automotive manufacturers to design and create an original Hot Wheels vehicle. The Designer’s Challenge was created as a way for Hot Wheels to honor its automotive partners and have them actively participate in the die-cast brand’s 40th anniversary celebration in 2008. The selected designs will be the basis of a new 40th anniversary Designer’s Challenge product line, which will hit store shelves in spring 2008.

One of the winners is General Motors designer Amaury Diaz-Serrano who took the competition very seriously. “If I blew it,” he explains, “I would never have another opportunity to design a Hot Wheels car again for the rest of my life.” Diaz-Serrano is devoted to the tiny cars and has a collection of more than 3,000.

Diaz-Serrano says designing the Hot Wheels 1:64-scale die-cast car was very similar to designing Camaros and Corvettes at GM. “We’re here to design the coolest cars we can, so you give it 100 percent.” There is a twist, however. “With ‘The Chevroletor,’” he explains, “I had to blend the Hot Wheels cool facto‚ with the Chevrolet heritage and General Motors history.” Just as he does with his life-size creations, he sculpted and submitted a 3D version of his entry, which was chosen out of more than 100 submissions by GM car designers.





You can see the rest of the winners here.

Posted by Megan