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# Monday, April 28, 2008
The 27th Letter

Launched by the Art Directors Club and Moleskine, The Undiscovered Letter was a creative competition developed to raise awareness about lettera27, a nonprofit literacy organization. The challenge was to create a 27th letter for the alphabet. My favorite entry was submitted by Rei Inamoto, global creative director for AKQA.

The letter “space” isn’t really a letter because there is nothing there. But without it, ourlanguagewouldnotfunctionanditquicklybecomesunintelligiblewhenalltheletters arestrungtogetherlikethis.

It’s a letter that’s not a letter. You can’t see it but when it’s not there, you definitely notice the lack of it.
You can see Rei's concept fully explained here.

Posted by Megan


Typography
Monday, April 28, 2008 4:05:17 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
Tuesday, April 29, 2008 5:54:32 PM (GMT Daylight Time, UTC+01:00)
This is the most unsatisfying answer to a question of extreme creative possibilities. I understand the idea, and yes, it has value, but technically we already have spaces in our written language. The joy in designing a new letter is stretching your imagination to endless heights, not re-inventing what already exists.
Wednesday, April 30, 2008 6:51:26 PM (GMT Daylight Time, UTC+01:00)
I like this idea of a negative letter, space. Much of design is essentially reinvention or reinterpretation, so I have to disagree with the above comment. Of course it's always interesting to see an entirely different and new creation, but it's often just as interesting (and satisfying) when someone's able to point out what's already there and give it a newly relevant identity. Language itself, through the ages, has been a product of modification after modification, and even today, language is reinventing itself, whether through new slang, shorthand forms of email/text communication, or redefining standards of proper style/usage in formal English.

Interesting note: There used to be a 27th letter at one point; it was the ampersand.
cja
Comments are closed.