Choosing my favorite among HOW's four design conference is sort of like choosing a favorite among your four children: I love them all in different ways. But if I had HAD to pick a very favorite, I'd pick our Mind Your Own Business Conference, the business event just for design-firm principals.

Why? Partly because it's intimate and less overwhelming than the big HOW Conference. But mostly because IT WORKS. It makes a difference. Like for the firm we profiled in the magazine that saw a huge growth in profitability and a huge decline in the number of hours the principals worked—specifically after they implemented what they'd learned at MYOB.

We've just launched the site for this year's MYOB Conference, September 27-29 in one of my favorite cities: Austin. (Seriously, check out this sweet resort.) This year's program includes a bunch of new stuff, like sessions targeted for large or small firms, peer-to-peer learning sessions and an optional working day on Sunday where principals can work on their own, team up with a speaker or get hands-on training on time-management and billing tools.

Learn about what's new, and sign up early to score a discount.