In one instance, a teetering tower of squirming hand-drawn fonts spells out the title message. Fella employs the central units of graphic design -- text and image -- to craft a self-contained pictogram that advertises nothing but its own joy. Besides sharing a fondness for hand-drawn whimsy, Fella and McFetridge match up in Worthington's view as a telling timeline that illuminates the evolution of graphic design as a purely creative outlet. "Geoff has essentially turned upside down the traditional designer-client relationship with this massive overlap," Worthington says. "He works as an illustrator and he shows at art galleries but still essentially has design at the core of his practice, whereas Ed always had to keep his experimental practice totally separate from his commercial practice. By putting Geoff and Ed together, you can see how design has shifted culturally in relationship to art and illustration."

Posted by Megan