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# Friday, May 30, 2008
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Logo Trends

After sorting through 27,000 logos to prepare LogoLounge 4, designer Bill Gardner started to spot a few trends. He's collected them into an interesting article about what's going on in logo design right now.


There is a certain childhood joy associated with the perfect cleaving of these orbs that is akin to discovering hidden treasure. The 70's op-art quality of these marks is accomplished with little regard for a reserved palette. Generally, brilliant color is a must and often cross-sections are as unique as Technicolor snowflakes.

Posted by Megan


Industry News
Friday, May 30, 2008 2:07:50 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
Friday, May 30, 2008 4:19:02 PM (GMT Daylight Time, UTC+01:00)
I've noticed similar trends and have came to the conclusion that the reason for it is the vector graphic and Adobe Illustrator. The designs we're seeing in wide use today are either really easy to make in illustrator or something old reinvented vectors. Logos have to be resized, so naturally Illustrator is the tool of choice and vector graphics are the file format of choice. Hence, lots of filled circles because circles are easy to make in Illustrator. It's design laziness.

Similar, other common patterns like the way over done florals, are the result of a few people making the effort to vectorize old font foundry ornaments from the early 1900s, when there were massive books filled with these. There has been a limited supply of nice looking vector ornamentation and high demand. So designers keep reusing variants of these same ornaments over and over again, blacking them out, filling them, and if they're feeling particularly creative using gradients. It's a bad art nouveau renaissance.

Worse yet we have to look at florals and grundge mashed together for no particular reason, other than that the dodge and burn tools are easy to use.

The good news is, people will keep coming out with new vector art and that will push the design art along.

The bad news is the most common and widely used tools in Photoshop and Illustrator will continue to heavily influence the designs.

What we really need are new and exciting tools.
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