We love Trendwatching's email newsletters. Their latest tackles 15 tough questions about trend tracking from readers. But it's no longer enough to track trends or jump on them late in the game. To stay competitive in this highly designed world, you have to create the trends yourself. It's a tall order, but expert trend hunter and setter Matt Mattus provides the inspiration and insight into how to do just that in his HOW book Beyond Trend: How to Innovate in an Over-Designed World.

The white cover, with a subtle spot gloss design, evokes the blank canvas of true innovation, while the colorful interior captures visual inspirations from around the world. Learn how to find your own inspirations and combine them in unique ways to stay ahead of the trends.

Posted by Megan