This just in from MediaPost: The Humane Society launched a branding campaign highlighting its new logo and promoting the organization's key messages: celebrating animals and confronting cruelty. The new logo morphs 18 animals into the shape of the United States, each representing a different injustice. The chicken represents factory farming, for example, and the fox represents the fur trade. Each poster spotlights one animal and its specific plight. "Help keep a litter from becoming trash," reads an ad with a cat and its kittens. "Isn't having a rifle enough of an advantage," says an ad protecting rams. See the ads on MediaPost here and here.  Euro RSCG Chicago created the campaign.