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 Thursday, June 05, 2008
The Art Of Coke

To celebrate the upcoming Beijing Olympics, Coca-Cola commissioned 8 Chinese creatives to design limited-edition aluminum bottles. They also paired each bottle with a specially created song from recording artists around the world. You can download the songs and see all the bottles at the Coca-Cola WE8 site.

One themed bottle is scheduled for availability in each of the following markets:  Australia (“Happiness”), Belgium (“Peace on Earth”), Brazil (“Global Harmony”), China (“Healthy World”), France (“Individual Perseverance”), Great Britain (“Uplifting Moments”), Greece (“Human Collaboration”) and New Zealand (“Active Optimism”).  All eight bottles periodically will be available in the United States at selected Simon Malls around the country.

Posted by Megan


Industry News
6/5/2008 8:09:05 AM (Eastern Daylight Time, UTC-04:00)  #  Comments [0] 
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