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Thursday, May 01, 2008
Marketing and Pricing
Over at the
MarketingMixBlog
, pricing is always a hot topic. Last week, there was a heated discussion about whether designers should charge credit card fees back to clients when they pay with a credit card. Some say it's a cost of doing business; others don't think they should have to cover that expense. What do you think?
This is just one tiny tidbit from a treasure trove of business information in the new book by Ilise Benun and Peleg Top, co-founders of
Marketing-Mentor.com
,
The Designer's Guide to Marketing and Pricing: How to Win Clients and What to Charge Them
. They're also giving a pre-conference workshop based on the book at the HOW Conference on Sunday, May 18, bright and early at 8 AM.
That's not all! Ilise and Peleg have also recorded a series of 12 podcasts, one for each chapter, to go along with the book. Listen to Chapter 1: Who Is My Market?
here
and find lots more information on the new
website
for the book.
Posted by Megan
HOW Books
5/1/2008 2:53:27 PM (Eastern Daylight Time, UTC-04:00)
Comments [1]
5/2/2008 9:50:59 AM (Eastern Daylight Time, UTC-04:00)
I saw the book at Powell's here in Portland the other day. Looks like a great resource - and it's by two of my favorite people. It was nice to see that I'm resourced in the book and "Savvy Designer" was listed a recommended reading (even though it's basically out-of-print). I'll be reviewing the book on bLog-oMotives in the future...
Jeff Fisher LogoMotives
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logomotivesAT NOSPAMyahoo dot com
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