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 Thursday, May 01, 2008
Marketing and Pricing

Over at the MarketingMixBlog, pricing is always a hot topic. Last week, there was a heated discussion about whether designers should charge credit card fees back to clients when they pay with a credit card. Some say it's a cost of doing business; others don't think they should have to cover that expense. What do you think?

This is just one tiny tidbit from a treasure trove of business information in the new book by Ilise Benun and Peleg Top, co-founders of Marketing-Mentor.com, The Designer's Guide to Marketing and Pricing: How to Win Clients and What to Charge Them. They're also giving a pre-conference workshop based on the book at the HOW Conference on Sunday, May 18, bright and early at 8 AM.

That's not all! Ilise and Peleg have also recorded a series of 12 podcasts, one for each chapter, to go along with the book. Listen to Chapter 1: Who Is My Market? here and find lots more information on the new website for the book.

Posted by Megan


HOW Books
5/1/2008 2:53:27 PM (Eastern Daylight Time, UTC-04:00)  #  Comments [1] 
5/2/2008 9:50:59 AM (Eastern Daylight Time, UTC-04:00)
I saw the book at Powell's here in Portland the other day. Looks like a great resource - and it's by two of my favorite people. It was nice to see that I'm resourced in the book and "Savvy Designer" was listed a recommended reading (even though it's basically out-of-print). I'll be reviewing the book on bLog-oMotives in the future...
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