You mean "Most Stupid" don't you? I'm not sure I'd want my beer associated with piss.

Looks like this agency's only criteria was to do something "unique and different" when they should've been more concerned with doing something smart and beneficial for the brand.

Proves that just because one CAN do something doesn't mean one should.

I think I stopped reading when I got to the word "stupid". If you're going to criticize, please sound a little more respectful next time.

I do associate drinking a large amount of beer with having to, you know, relieve a large amount of beer later. I'm not sure what I would have done if I were a designer in this situation; but I know humor would be involved. I am always eager to see beer campaigns because they love humor.

(But I'm just a girl so what should I know about urinal campaigns.)

I think it's hysterical! And what a great way to motivate the boys to aim into the urinal rather than around which unfortunately seems to happen more than not!

AMV BBDO London had something similar a few years ago in urinals. The sticker read don't drink and drive. And when a guy pissed on it. The message would turn to a chilling don't drink and die, with the r and n fading off.

First, Jennifer this Ad IS stupid and so is your comment. Second, new and "different" and "unique"-if this is any hint regarding the future of American Design, it's quite disappointing. "Unique", doesn't mean vulgar nor offensive. This current "trend" in visual entertainment streams from design to reality television. Notice to anyone in the Art fields: Lets bring "different" and unique work, but lose the tasteless, offensive, childish antics in the minds of the 3rd graders.