The latest HOW book Decoding Design takes an in-depth look at numbers and symbols and shows how they resonate at a subconscious level. If you want to create compelling and effective messages that generate results for your clients, this book is a must read. You can dowload a PDF preview right here.

Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance.Decoding Design reveals how common symbols and shapes—like circles, squares and triangles—resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner.

Posted by Megan