User experience consultant Paul Boag offers 10 tips for smoothing the web design approval process, but nearly all the tips would apply to print as well. I found #4 particularly interesting and likely to provoke argument.

4. Avoid multiple concepts

Many clients like the idea of having the option to choose between multiple design concepts. However, although on the surface this might appear to be a good idea it can ultimately be counterproductive for design sign off. In a world of limited budgets it is unwise to waste money on producing designs that are ultimately going to be thrown away. The resources would be better spent refining a single design through multiple iterations. What is more, multiple concepts often cause confusion rather than clarity. It is common for a client to request one element from one design and another from the second. As any designer knows this seldom works.

via Swissmiss

Posted by Megan