The Creative Group recently interviewed Jeff Fisher about his new book Identity Crisis! You can learn more about what goes into an identity redesign here.

TCG: "What do you think are some of the greatest benefits of an identity redesign - whether it's a lesson learned or tangible result - as it pertains to an individual's career?"

JF: "The greatest immediate advantage of a redesign is the opportunity to reintroduce oneself - or one's business - to the marketplace. Revamping one's image provides a reason to reach out to past clients, those who may have expressed interest in possible projects, a current client list, targeted potential clientele, vendors, the media and anyone else who may need to be kept up-to-date on your business activities."

Posted by Megan