It's not unusual for a business or organization to experience an "identity crisis" as the years pass and its public persona dulls. In his new book, "Identity Crisis!", author Jeff Fisher gives a behind-the-scenes look at the redesign processes of 50 fascinating and detailed case studies. Due on bookshelves October 27, 2007, HOW is offering an exclusive peek into this new, must-have design title. Download the PDF now.

Posted by Megan