IdeasonIdeas has a great interview with Stefan Sagmeister about everything from design celebrity to fruit.

Eric: Although it may seem somewhat odd that designers concern themselves with publicity, it helps attract new work. How important is this? Should designers dedicate part of their time to self-promotion?

Stefan: If you have fun doing so, yes. If not, no. See, I do get a kick out of doing public talks and don’t mind answering your questions in this interview, both tasks connected with publicity. If these things would be a chore for me, I would not do them. I sometimes (like, right now for example) use them as an excuse so that I don’t have to do actual work, which is much harder, of course.

Posted by Megan