Tricia Bateman (former HOW Art Director) just forwarded me a screen-grab of an email she got from Camel Cigarettes. They're running a promotion for a new version of Camel Lights asking consumers to vote for their favorite package design. I wanted to read more about the competition, but the Camel website requires registration and I don't want to get on that mailing list. Still, this is an interesting use of design to foster customer interaction.

Posted by Megan