Launched by the Art Directors Club and Moleskine, The Undiscovered Letter was a creative competition developed to raise awareness about lettera27, a nonprofit literacy organization. The challenge was to create a 27th letter for the alphabet. My favorite entry was submitted by Rei Inamoto, global creative director for AKQA.

The letter “space” isn’t really a letter because there is nothing there. But without it, ourlanguagewouldnotfunctionanditquicklybecomesunintelligiblewhenalltheletters arestrungtogetherlikethis.

It’s a letter that’s not a letter. You can’t see it but when it’s not there, you definitely notice the lack of it.

You can see Rei's concept fully explained here.

Posted by Megan