Comments for HOW Magazine Blog http://blog.howdesign.com Design. Creativity. Business Wed, 16 May 2012 01:06:46 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on How to Start Mastering One of the Most Misunderstood (and Powerful) Techniques in Branding by John Parham http://blog.howdesign.com/design-resources/how-to-start-mastering-one-of-the-most-misunderstood-and-powerful-techniques-in-branding/#comment-78681 John Parham Wed, 16 May 2012 01:06:46 +0000 http://blog.howdesign.com/?p=52971#comment-78681 Carol-Anne, Thanks for the kind words and I'm glad you enjoyed the article! Once you recognize what a brand extension is, you will realize that they are out there – everywhere! Some good; some bad; and some just silly. I'll write about all in the future. In the meanwhile, I recently came across what I think is a good one: Ritz Crackerfuls. It's the Ritz Cracker answer to snack food and I think they will be successful because they are doing a lot of things correctly. See the article by Stuart Elliott for the New York Times here: http://mediadecoder.blogs.nytimes.com/2012/05/09/kraft-tries-again-with-a-ritz-snack-aiming-younger/ What's right? Ritz is extending a famous taste or ingredient – the classic Ritz flavor we know and love, and, they are making the brand cool and relevant again with the name "Crackerfuls" and the message "Get hunger before it gets you." I'd like to know what you think, but the market will decide. As a famous, and wise, designer once said: "It ain't creative if it doesn't sell." Best, John Parham Carol-Anne,

Thanks for the kind words and I’m glad you enjoyed the article! Once you recognize what a brand extension is, you will realize that they are out there – everywhere! Some good; some bad; and some just silly. I’ll write about all in the future. In the meanwhile, I recently came across what I think is a good one: Ritz Crackerfuls. It’s the Ritz Cracker answer to snack food and I think they will be successful because they are doing a lot of things correctly. See the article by Stuart Elliott for the New York Times here:

http://mediadecoder.blogs.nytimes.com/2012/05/09/kraft-tries-again-with-a-ritz-snack-aiming-younger/

What’s right? Ritz is extending a famous taste or ingredient – the classic Ritz flavor we know and love, and, they are making the brand cool and relevant again with the name “Crackerfuls” and the message “Get hunger before it gets you.”

I’d like to know what you think, but the market will decide. As a famous, and wise, designer once said: “It ain’t creative if it doesn’t sell.”

Best,

John Parham

]]> Comment on Damn Good Design Book Giveaway by João Ricardo Machado http://blog.howdesign.com/how-books/damn-good-design-book-giveaway/#comment-78631 João Ricardo Machado Tue, 15 May 2012 18:37:53 +0000 http://blog.howdesign.com/?p=56661#comment-78631 Damn good design is the one that is made from the heart, thinking how real good design is suppose to be, and not only accepting what the client created on his head. It's showing the client that you know what you're doing, that you're doing great and even the client not accepting the ideia, it's still amazing to be featured on a book like "Damn Good Design". Damn good design is the one that is made from the heart, thinking how real good design is suppose to be, and not only accepting what the client created on his head. It’s showing the client that you know what you’re doing, that you’re doing great and even the client not accepting the ideia, it’s still amazing to be featured on a book like “Damn Good Design”.

]]> Comment on Designer Kate Thomas Launches New Surface Design Business by Leslie Mark http://blog.howdesign.com/designers/designer-kate-thomas-launches-new-surface-design-business/#comment-78621 Leslie Mark Tue, 15 May 2012 18:35:25 +0000 http://blog.howdesign.com/?p=57951#comment-78621 Congratulations Kate! Your designs are so vibrant and happy. I will be at Surtex as well, attending the conference, not the show floor. I hope our paths cross and best of luck to you. Leslie Congratulations Kate! Your designs are so vibrant and happy. I will be at Surtex as well, attending the conference, not the show floor. I hope our paths cross and best of luck to you.
Leslie

]]> Comment on Design Advice For Young Creatives by Design Advice « postersdesign http://blog.howdesign.com/design-resources/design-advice-for-young-creatives/#comment-78581 Design Advice « postersdesign Tue, 15 May 2012 12:14:46 +0000 http://blog.howdesign.com/?p=57801#comment-78581 [...] Posted on May 15, 2012 by postersdesign Design Advice     “Sell yourself without selling yourself“       Read the article here Share this:TwitterFacebookLike this:LikeBe the first to like [...] [...] Posted on May 15, 2012 by postersdesign Design Advice     “Sell yourself without selling yourself“       Read the article here Share this:TwitterFacebookLike this:LikeBe the first to like [...]

]]> Comment on World’s Longest Invoice: Freelancers Fight Back Against Deadbeat Clients by The World's Longest Thank You - Pages from Freelancers Union http://blog.howdesign.com/just-for-fun/worlds-longest-invoice-freelancers-fight-back-against-deadbeat-clients/#comment-78481 The World's Longest Thank You - Pages from Freelancers Union Mon, 14 May 2012 15:30:42 +0000 http://blog.howdesign.com/?p=55391#comment-78481 [...] How Magazine [...] [...] How Magazine [...]

]]> Comment on Mentoring Notes With Peleg Top: A Week With No Clients And Email (Advice From A Creative Business Coach) by Art Enke http://blog.howdesign.com/design-resources/mentoring-notes-with-peleg-top-a-week-with-no-clients-and-email-advice-from-a-creative-business-coach/#comment-78011 Art Enke Sat, 12 May 2012 20:26:41 +0000 http://blog.howdesign.com/?p=55801#comment-78011 Good for you, Megan. I'm also totally addicted to email and I've been contemplating a two week sabbatical from not only email but technology in general. Having all these peripheral devices reminds me of the movie WALL-E, where everyone spends their lives within their isolated, personal space and never interact with others personally or the natural world. Their bodies (and likely their minds) suffer as a result. Good for you, Megan.

I’m also totally addicted to email and I’ve been contemplating a two week sabbatical from not only email but technology in general. Having all these peripheral devices reminds me of the movie WALL-E, where everyone spends their lives within their isolated, personal space and never interact with others personally or the natural world. Their bodies (and likely their minds) suffer as a result.

]]> Comment on Most Creative Business Card Design Ever? by Mar Rivera http://blog.howdesign.com/creativity/most-creative-business-card-design-ever/#comment-77931 Mar Rivera Fri, 11 May 2012 19:29:00 +0000 http://blog.howdesign.com/?p=56021#comment-77931 It's not about practicality. It's about setting yourself apart from the competition. No, I wouldn't carry this in my wallet, but I would keep it on my desk somewhere. I would show it off to colleagues. The point is, I would remember this company whenever I needed any of the services it provides. Expensive, messy and cumbersome, but these cards land the company one good client, isn't that a successful business card? It’s not about practicality. It’s about setting yourself apart from the competition. No, I wouldn’t carry this in my wallet, but I would keep it on my desk somewhere. I would show it off to colleagues. The point is, I would remember this company whenever I needed any of the services it provides.

Expensive, messy and cumbersome, but these cards land the company one good client, isn’t that a successful business card?

]]> Comment on Graphic Designer Salary Survey and Infographic by designer salaries | Lauri Shillings http://blog.howdesign.com/design-resources/graphic-designer-salary-survey-and-infographic/#comment-77901 designer salaries | Lauri Shillings Fri, 11 May 2012 13:49:36 +0000 http://blog.howdesign.com/?p=57351#comment-77901 [...] more about what others are making for the same job you are doing here. Share This entry was tagged art director, chart, creative, creative director, design, graphic [...] [...] more about what others are making for the same job you are doing here. Share This entry was tagged art director, chart, creative, creative director, design, graphic [...]

]]> Comment on Graphic Designer Salary Survey and Infographic by Evan MacDonald http://blog.howdesign.com/design-resources/graphic-designer-salary-survey-and-infographic/#comment-77811 Evan MacDonald Thu, 10 May 2012 13:59:04 +0000 http://blog.howdesign.com/?p=57351#comment-77811 It's always good to get an idea of where you stand. These numbers seem a bit higher than what I had researched just 2 years ago in the Seattle market. I wonder why that is? Thanks! It’s always good to get an idea of where you stand. These numbers seem a bit higher than what I had researched just 2 years ago in the Seattle market. I wonder why that is?

Thanks!

]]> Comment on Damn Good Design Book Giveaway by Charly Charles http://blog.howdesign.com/how-books/damn-good-design-book-giveaway/#comment-77691 Charly Charles Wed, 09 May 2012 17:45:08 +0000 http://blog.howdesign.com/?p=56661#comment-77691 A Damn good design is one that comes from first instinct and is built upon with creative passion. A Damn good design is one that comes from first instinct and is built upon with creative passion.

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