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Bryn Mooth
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Bridgid McCarren
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 Monday, October 16, 2006
Advertising for Change
Posted by Megan

Can a marketing campaign for a beauty product also mount an effort to improve women's self-esteem around the world? It's easy to be cynical, but Dove's Campaign for Real Beauty seems to be doing just that. The Flash video showing a model being transformed from ordinary to stunning (through the magic of makeup and Photoshop) really drives home the point that the perfect models we see in magazines and on billboards are much more ordinary than they seem.
Thought Provoking
Monday, October 16, 2006 8:27:20 PM (GMT Daylight Time, UTC+01:00)
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OFFICE Space
Posted by
BrynIn the design competition, we saw some cool identity materials from Office, a retro-hip office-supply store in Portland, OR. (I shouldn't say this, but yeah, they won a spot in the annual. Sssshhhh.) Turns out, the creative team behind the shop has some serious design chops: marketing director Kelly Coller daylights at Twenty Four • Seven (which has scored more than one HOW design award), and creative director Tony Secolo used to be at Getty Images. No wonder we liked their stuff.  Designers
Monday, October 16, 2006 6:54:05 PM (GMT Daylight Time, UTC+01:00)
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Seriously Viral
Posted by Megan
Lots of people forward viral marketing efforts to me. My friends and my husband are very internet saavy and always seem to know about the latest thing. So I was totally shocked when I got an email from my Grandpa Jack this morning with a link to the Snapalope Hunting Association of America, a seriously funny website promoting Slim Jim. And I was only one of the 25 people on Grandpa's email list. Marketers take note, Gen Y teenagers aren't the only ones who pass your viral videos on to their friends. Better start paying more attention to hip octogenarians. Just for Fun
Monday, October 16, 2006 4:07:28 PM (GMT Daylight Time, UTC+01:00)
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We Were Sorry to See 'Em Go
Posted by
BrynIs it possible that a week of competition judging was actually ... fun? When you're spending time with this year's crew of judges, it is possible. By the time Justin, Terry and Amy left on Friday, we were all trading bathroom jokes and quoting inane movie lines like old friends. Oh, and they picked some killer design work, too—an interesting collection of projects that seems to define easy aesthetic categorization (i.e., it doesn't all look the same). Keep an eye out for the big HOW design annual in March to see what they selected. This was the best team of judges we've had (with all due respect to previous jurors) ... wish we could invite them back. HOW Magazine
Monday, October 16, 2006 3:48:45 PM (GMT Daylight Time, UTC+01:00)
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 Thursday, October 12, 2006
After Hours
Posted by
Bryn After a looooooong day of judging: pizza, beer, ice cream sundaes.
 HOW Magazine
Thursday, October 12, 2006 1:03:10 PM (GMT Daylight Time, UTC+01:00)
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 Wednesday, October 11, 2006
One Down, 3,499 to Go
Posted by
BrynDay 1 of HOW International Design Competition judging: Amy Hawk, Terry Marks and Justin Ahrens have a lot of work in front of them: evaluating nearly 3,500 entries. The HOW staff has spread all the projects out on tables, stacked in layers sandwiched between sheets of paper. The judges will work their way through the categories today and tomorrow, and they'll choose the Best of Show on Monday. At first glance, the quality of the entries is pretty strong (Megan suggested that clients are slowly becoming more design-savvy). We'll report in periodically throughout the judging process (but you'll have to wait until HOW's March/April design annual to see the winners!).  HOW Magazine
Wednesday, October 11, 2006 2:19:37 PM (GMT Daylight Time, UTC+01:00)
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 Tuesday, October 10, 2006
Manual Labor
Posted by
Bryn
Ahh, fall ... crisp air, fresh apples, colorful leaves—and HOW's International Design Awards judging. Please excuse the slow blog postings this week: Today and Tuesday are set-up days (when we all schlep boxes of entries and spread thousands of projects out on tables); Wednesday through Friday are judging days. We're not complaining: We get to spend time with Amy Hawk, Terry Marks and Justin Ahrens, fantastic folks, all. We'll post as we get the chance.
HOW Magazine
Tuesday, October 10, 2006 1:47:08 AM (GMT Daylight Time, UTC+01:00)
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 Friday, October 06, 2006
Eye Candy
Posted by
Bryn
Dear Lord, how many working hours does Von Glitschka extract from each day? Every time we turn around, he's got some new project up his sleeve—and it's usually something cool that he's made available to the rest of the creative community. (Let's see ... there's Illustration Class, Bad Design Kills, Doodle Archive and, oh yeah, his "real" job.) Noodling around on Designers Who Blog (hey, it's Friday, and I'm procrastinating), I came across Von's Three Thumbs Up Gallery, where designers can post illustrations, journal pages and other visual goodies. It's free to join, but you don't have to be a member to just browse. Being a Midwest girl (and partial to rural landscapes), I particularly enjoyed Tommy Kane's sketchbook post:
 Illustration
Friday, October 06, 2006 7:53:52 PM (GMT Daylight Time, UTC+01:00)
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KISS
Posted by Bryn
Keep It Simple, Stupid. Edit, edit, edit. Ockham's Razor. Less is more. Add to these The Laws of Simplicity, John Maeda's newest book and weblog. Law #1: The simplest way to achieve simplicity is through thoughtful reduction. When in doubt, just remove. But be careful of what you remove. Thought Provoking
Friday, October 06, 2006 6:56:48 PM (GMT Daylight Time, UTC+01:00)
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