Sign In


Subscribe | Renew | Give a Gift | HOWdesign.com
# Tuesday, August 26, 2008
Bookmark and Share

Logo Algebra

LogóLogos is a blog about . . . wait for it . . . logos! I'm cursing my bad Spanish because I can only make out parts of the text, but the idea seems to be to take existing logos and other images and show how they can be transformed into other logos through judicious subtraction, multiplication and division. A lot of the brands seem to be South American, but there are international brands represented.



Posted by Megan


Just for Fun
Tuesday, August 26, 2008 3:12:51 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
Bookmark and Share

Job Of The Day

Art Director - Online
Rodale Inc.


Rodale Inc. is currently seeking an Online/Integrated Art Director for Rodale Marketing Solutions Department, located in New York City.

Responsibilities include:
*Develop and create visual design of integrated marketing programs from initial presentation and comps to execution of program elements including microsites, online ads and banners, email blasts, in-book advertorials and high-impact units, direct mail, etc.
*Developing strategically sound creative to meet client objectives and creative excellence
*Design sales materials including sales presentations and proposals, invitations, corporate brochures, to trade ads
*Participate in concept development/brainstorming sessions with marketing and sales team
*Interact with all Rodale marketing and art departments -- individual brands, events, books, custom publishing as appropriate
*Manage freelance design staff and venders to insure best pricing and production results
*Help build reliable freelance creative resources
*Work within established budget and maintain cost efficiencies
*Collaborate with RMS marketing and sales teams to support overall business initiatives and goals
*Position reports directly to the Executive Director, Rodale Marketing Solutions

Posted by Megan


Industry News
Tuesday, August 26, 2008 1:38:49 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
Bookmark and Share

Fairy Tales

I can't stop looking at the illustrations and comics of Jen Tong. Are they fairy tales? Dreams? I don't want to wake up.





Posted by Megan


Illustration
Tuesday, August 26, 2008 1:35:52 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, August 25, 2008
Bookmark and Share

Designing Democracy

On the NYTimes.com Campaign Stops blog, AIGA executive director Ric Grefe and Design for Democracy managing director Jessica Friedman Hewitt urge local election officials to heed new guidelines for better ballot design. AIGA consulted with the U.S. Election Assistance Commission to develop the recommendations for ballots and for voting-place signage.

See the blog post here and a graphical representation of the proposed solution here.


Industry News
Monday, August 25, 2008 9:26:57 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
Bookmark and Share

A To Z

Is type taking over home decor? Here's a lovely shelf from Pottery Barn Kids that celebrate letters from A to Z.



via Smissmiss

Posted by Megan


Typography
Monday, August 25, 2008 8:34:24 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
Bookmark and Share

La Vida Freelance

Tomorrow, I'm off to Chicago's Hyatt Regency hotel for HOW's first-ever Creative Freelancer Conference, where I'll be mingling with 225+ independent-minded creative types.

For the first time, I'll feel like an attendee at one of our conferences, as this one is geared not just toward designers but also to people like me: writers (and also illustrators, photographers and other creative pros). Like most creatives, I've had opportunity to do some freelancing, either between "real" jobs or on the side. So I'm quite interested in what the speakers have to say, and keen to network with other "solopreneurs."

Assuming my schedule and internet access go as planned, I intend to do some live blogging from the event, so stay tuned Wednesday through Friday.

If you're joining us for this conference, you'll find me here:



Posted by Bryn

Events | HOW Magazine
Monday, August 25, 2008 3:25:22 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
Bookmark and Share

Job Of The Day

Graphic Designer, Business Marketing
Google Inc.


As a Graphic Designer with an egalitarian approach toward all programs, you are able to transform statistics, text and abstract concepts into persuasive and elegant informational presentations. A requirement of this job is that you have the ability to create polished presentations – often with little advance notice. Additionally, you'll assist sales teams in the field, as well as less-experienced designers, with their design projects. This is a fast-paced, high-pressure, often unpredictable – but thoroughly enjoyable – environment in which you'll work closely with Sales teams to create other collateral such as pitch books, posters, signage, brochures, direct-mail pieces, logos, Web graphics and other customer print projects for use around the world.

Posted by Megan


Industry News
Monday, August 25, 2008 2:58:54 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, August 22, 2008
Bookmark and Share

News You Can Use

A smattering of news this week from around the design industry:

CTI Paper has released a digital version of its Aspire Petallics Pearl paper, suitable for printing on an HP Indigo digital press.

Smith Micro has launched a free PoserFusion Lightwave plug-in that allows registered Lightwave users to incorporate figures created in Poser Pro into their animations.

• Digital imaging software developers Vertus and Imagenomic are bundling their photo-editing products Fluid Mask3, Noiseware Pro, Portraiture and RealGrain. The package offers a 20% savings and is available now through September 30.

Toon Boom Animation announced an update to its Emmy award-winning software; Toon Boom Studio 4.5 now includes more export options (for iTunes and YouTube), and the new Flash importer lets users bring animation work directly into Adobe Flash.

Extensis released its server-based font management system Universal Type Server for Macintosh and Windows clients.

• Pentagram partner Abbott Miller chose a very rare pine (previously thought to be extinct) as the subject of his new promotion for Mohawk Fine Papers' Options brand. Williamson Printing produced the piece. The mill also announced a 100% postconsumer-waste version of its Options paper that is formulated for printing on the HP Indigo system.


Industry News
Friday, August 22, 2008 6:47:41 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
Bookmark and Share

Living with (in?) Art

We're fond of illustrator Christoph Niemann, whose work manages to mix wit and deep concept in a really engaging way. Niemann recently moved his family from New York City to Berlin, and on NYTimes.com today (he's a regular OpEd contributor), he recounts a tale of redecorating the bathrooms in his home with interesting mosaic tiles. Among the projects, a bath for his subway-obsessed sons.




Posted by Bryn

Illustration
Friday, August 22, 2008 3:38:29 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
Bookmark and Share

Job Of The Day

Director, Creative
Starbucks


This job contributes to Starbucks success by developing and evolving the visual look, feel, and tone of the Starbucks brand globally. Supports the marketing organization in the development and communication of visual strategy to achieve Starbucks financial and business objectives. Models and acts in accordance with Starbucks guiding principles.

Posted by Megan


Industry News
Friday, August 22, 2008 2:34:42 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0]