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 Tuesday, October 28, 2008
The Funny Side Of Design
1PT.Rule is a new web comic all about graphic design. Hey, if we can't laugh at ourselves, we're in the wrong business.  Posted by Megan
Just for Fun
Tuesday, October 28, 2008 5:22:31 PM (GMT Standard Time, UTC+00:00) 
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Job Of The Day
Art Director
Fiskars, Craft DivisionJoin a company that's been a success for over 350 years. The Fiskars,
Craft division is a branded consumer products company focusing on a
wide range of products. Please visit our company website for more
information, www.fiskars.com. We have an immediate need for an Art
Director at our Madison, WI facility. Posted by Megan
Industry News
Tuesday, October 28, 2008 2:34:45 PM (GMT Standard Time, UTC+00:00)
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Watching Trends
We love Trendwatching's email newsletters. Their latest tackles 15 tough questions about trend tracking from readers. But it's no longer enough to track trends or jump on them late in the game. To stay competitive in this highly designed world, you have to create the trends yourself. It's a tall order, but expert trend hunter and setter Matt Mattus provides the inspiration and insight into how to do just that in his HOW book Beyond Trend: How to Innovate in an Over-Designed World. The white cover, with a subtle spot gloss design, evokes the blank canvas of true innovation, while the colorful interior captures visual inspirations from around the world. Learn how to find your own inspirations and combine them in unique ways to stay ahead of the trends.  Posted by Megan
HOW Books
Tuesday, October 28, 2008 2:32:41 PM (GMT Standard Time, UTC+00:00)
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Monday, October 27, 2008
Good for Business
As business gets tighter, it's smart to know more about business. Which is why we've compiled the best of HOW's business content into one Designer's Good Business Guide—an easy-to-use PDF that you can purchase and download. The Good Business Guide features great advice on opening, managing and growing a design firm, from the top consultants in the industry and from successful design-firm owners. Think of it as a business coach on your desktop: 180 pages for just $15. Here's what's inside:
FEATURES
Balancing Your Business
How many clients should you serve? In what categories? And where? Three
consultants who work exclusively with creative fi rms offer advice to
help you develop the ideal client mix for your business.
Work in Progress
Early in his design career, Klaus Heesch
screwed up and screwed off. Now he runs the award-winning studio Juicy
Temples. Find out how this bad boy turned around and made it big-time.
Rethinking Pro-Bono
Want to really do some good with your talents? Our business expert helps you get strategic about your pro-bono efforts.
Mark Your Calendar
Promos, e-mails, cold calls: It's easy to
get caught in the deluge of marketing tasks. So here's a stick-to-it
schedule for promoting your design business in the next 12 months.
'Til Death Do They Part
In a business where client turnover
is the norm,
Charles Anderson Design has been designing for the French Paper Co. for
nearly 25 years and counting. Do you have what it takes to forge such a
successful client relationship?
Get Down to Business
Designer Stefan Bucher offers this fill-in-the-blank worksheet to help you understand your professional self.
Start Smart
So you want to go into business for yourself and
be your own boss? Before you quit your day job,
here are 8 tips for striking out on your own, from
designers who've already made the break.
COLUMNS
Measuring Design
You know you need to speak your clients'
business language, but how can you defi ne your work's bottom-line
value? A British organization is helping designers do just that.
How Much Should You Charge?
HOW's recent pricing survey shows
what designers around the U.S. are charging. Learn how to determine
your hourly rate and use it to set the right fees for your work.
Re-re-rebranding
Crafting your firm's identity is a massive,
often painful, project. This Minneapolis digital design studio
reinvents its I.D. every 150 days. Are they crazy? Try strategic.
The Corporate Game
If your dream client list includes large
corporations, you'll need to learn the rules of working with the big
boys. Here's how to navigate procurement, politics and power plays.
Design Resources
Monday, October 27, 2008 5:35:21 PM (GMT Standard Time, UTC+00:00)
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Flashy Flash Drives
Pantone is offering a selection of personalized flash drives that would be great to hold a digital portfolio or a digital holiday greeting. The drives are available in 15 colors from 512MB to 8GB, and can be custom engraved.  Posted by Megan
Gifts and Goodies
Monday, October 27, 2008 1:35:22 PM (GMT Standard Time, UTC+00:00)
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Winning Monsters
The three winners of Stefan Bucher's Monster Poster are Matt Hasenbalg, Bill Dussinger and Bruce Young. Check out their winning ink-blot drawings.    Posted by Megan
Just for Fun
Monday, October 27, 2008 12:59:19 PM (GMT Standard Time, UTC+00:00)
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Job Of The Day
Chair of Design
Minneapolis College of Art & DesignServes as a member of the teaching faculty of the College, with
administrative and leadership responsibilities, with the other academic
leaders, for the overall educational program at MCAD, and is directly
responsible for the Design Department. Serves as a member of the
Academic VP's Cabinet and on committees as may be advantageous to the
College, and carries out such functions as may be necessary and
assigned by the Vice President of Academic Affairs. Posted by Megan
Industry News
Monday, October 27, 2008 12:19:01 PM (GMT Standard Time, UTC+00:00)
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Friday, October 24, 2008
You'll Have to Wait and See
Our kick-@ss panel of judges wrapped up their work a half-day early on Thursday evening, much to our immense gratitude. Our hugest thanks go to Stefan Bucher, Shannon Carter and Lisa Sanger for their keen eyes and strong backs. Stefan summed up their picks (more than 200 in all) thusly: "All the work used its format well and to the utmost." Right. Stay tuned for the April 2009 issue of HOW to see all the glorious designs. In the meantime, check out our gallery of past HOW award winners.
Events | HOW Magazine
Friday, October 24, 2008 4:24:57 PM (GMT Daylight Time, UTC+01:00)
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Friday, October 17, 2008
The Week Of October 20
The entire HOW staff will be away from the office the week of October 20 to facilitate the HOW International Design Awards. The cavernous facility we use does not have internet access so blog posts will be short, random and/or at odd times. But rest assured we'll be digging through piles of design work to find the best of the best, which we'll bring you in the March/April 2009 issue. Posted by Megan
HOW Magazine
Friday, October 17, 2008 8:20:18 PM (GMT Daylight Time, UTC+01:00)
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Forum Sampler
Designers
Friday, October 17, 2008 7:13:11 PM (GMT Daylight Time, UTC+01:00)
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