Sign In


Subscribe | Renew | Give a Gift | HOWdesign.com
# Tuesday, November 18, 2008
Bookmark and Share

Job Of The Day

Textile Designer
Target


As a Textile Designer, you will develop and execute textile designs that achieve overall product strategy and merchant objectives.
SEE YOURSELF:

Executing designs for a given season, business segment and Target guest.
Participating in research & development of seasonal trends, themes, concepts, color, fabric, and styling.
Ensuring designs meet merchant line plans, assortment strategies, price points and overall creative direction.
Ensuring textile design package is complete, accurate and handed off to Technical Design/AMC/Merchandising/Sr. Designer on time.
Maintaining consistent POV (point of view) and POD (point of difference) within the brand through collaboration with Design Manager and peers.
Collaborating with Merchandising, AMC/Sourcing and vendors to achieve product execution and maintain design integrity.
Producing cohesive product presentations to sell concepts to merchants, including boards, tears, samples, etc.
Developing an understanding of business and assortment strategies.
Interacting and develop relationships with Tech Designers, buyers, vendors, Color Office to exchange ideas, leverage expertise and streamline the process.
Managing expenses to budget.

Posted by Megan


Industry News
Tuesday, November 18, 2008 8:16:12 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
Bookmark and Share

Design By The Book

Grace Bonney of Design*Sponge recently partnered with the New York City Public Library to create a series of videos following five NYC artists as they find inspiration at the library.
Together we invited five brooklyn-based artists to come to the library, become inspired by its collections and have us film their entire creative process from the beginning to the final finished product, whatever that may be.

The first video introduces the artists, and I'm looking forward to future episodes.

Posted by Megan


Creativity
Tuesday, November 18, 2008 2:16:54 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
# Monday, November 17, 2008
Bookmark and Share

It's Not All Doom & Gloom for Designers

From the International Herald Tribune, a slideshow about how designers have been uniquely poised for opportunity during previous economic slumps. From the piece:
Designers will be called upon to advise recession-struck companies on how to cut costs without impeding efficiency. They will also be asked to exploit the entrepreneurial opportunities offered by the recession by developing austerity-friendly products and services. An example is the Virtual Wallet online banking service developed for the young, tech-savvy customers of the American bank, PNC, by the IDEO design group.
In fact, sources we've spoken to indicate that small design firms, if they're well-focused and disciplined, can actually thrive during a down economy. For more info:

Video: Surviving a Tough Economy

Article: Turn Slow Time into Go Time

Posted by Bryn

Design Resources
Monday, November 17, 2008 9:03:44 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
Bookmark and Share

Behind The Logo

The Obama logo was a ubiquitous as it was successful, but who created the iconic mark that helped propel our President Elect into his new position? The AIGA/Philadelphia is hosting a lecture by the logo's designer, Sol Sender, on November 20.
Sol Sender and his team at Sender LLC have turned the letter "O" in Barack Obama's name into an iconic logo like the swoosh from the Nike. The innovative approach toward branding the Obama campaign has helped set it apart from what has come before. Obama's brand has sparked many conversations about the importance of design in political campaigns. When Michael Bierut from Pentagram was asked where Obama's brand stands against the best commercial brand design, he answered "I think it's just as good or better." Sol Sender will share his insight and his experience of working on one of the most recognized political brands. Register for this event ahead of time since it'll fill up fast.

Posted by Megan


Designers | Events
Monday, November 17, 2008 8:33:03 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
Bookmark and Share

Hi-Tech/Lo-Tech

Modofly partners with artists to create and sell laser-etched moleskine notebooks in a variety of sizes and papers. You can also hire them to etch your original design onto notebooks, which would make a great holiday gift for clients.

Posted by Megan


Gifts and Goodies
Monday, November 17, 2008 7:40:57 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
Bookmark and Share

Why Do I Want These?

I mean, they're just pencils. But they're pencils imprinted with famous mustaches like Salvador Dali's and Zorro's. What is with this mustache trend? I don't get it, but I like it.

Posted by Megan


Gifts and Goodies
Monday, November 17, 2008 5:56:03 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
# Friday, November 14, 2008
Bookmark and Share

Poster Heaven

Designer Claudean Wheeler (who works on the occasional HOW book) just got back from a trip to Tennessee that included a stop at Hatch Show Print. She offers a great behind-the-scenes look at this classic print shop here.

Posted by Megan


Just for Fun
Friday, November 14, 2008 5:40:36 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
Bookmark and Share

Scooter Site

Because a certain member of my household covets a scooter, the press release from VespaUSA announcing their brand-new website caught my eye. In addition to the product information and lovely photography you'd expect, the site includes a community section where riders can login to share their favorite routes and learn about group rides in their towns. London/NYC firm Last Exit handled the site design.

I'll take a red one, thanks.



Posted by Bryn

Just for Fun
Friday, November 14, 2008 2:17:02 PM (GMT Standard Time, UTC+00:00)  #  Comments [0] 
Bookmark and Share

Sorry, We're Lazy

The creative geniuses at Aesthetic Apparatus recently released a series of posters inspired by OPEN/CLOSED signs. Hang one of these in your window and see what happens.
What began as a never-produced poster idea has propagated itself into a series of 9 mock OPEN/CLOSED signs. Double-sided yet possibly commercially-useless, these signs will relay to passers-by and potential customers that you're not really into categorizing your availability in such limited definitions like "open" or "closed."




via Draplin Design Co.

Posted by Megan


Designers | Gifts and Goodies
Friday, November 14, 2008 1:09:25 PM (GMT Standard Time, UTC+00:00)  #  Comments [1] 
Bookmark and Share

For The Stylish Male Designer

Here's the perfect gift for that special design guy in your life: PANTONE Cuff Links.
PANTONE cufflinks designed to resemble the iconic PANTONE chip are made from stainless steel for everlasting wear and feature coloured enamel in seasonal PANTONE colors. Each set of PANTONE cufflinks comes in a high gloss beautiful black signature box with white leather interior and a PANTONE leaflet showing the colors in that seasonal collection.

Posted by Megan


Gifts and Goodies
Friday, November 14, 2008 1:02:10 PM (GMT Standard Time, UTC+00:00)  #  Comments [2]