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# Friday, April 24, 2009
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Busting Out Of Your Creative Rut

Designer David Sherwin shares his 10-step process for busting through designer's block, which he calls a "Stop Trying Ritual."

  1. Notice you're being too critical of your design on the screen
  2. Move away from your computer and find a nice quiet space
  3. Take our your notebook and draw the first thing you remember this morning after the alarm went off
  4. Write five words that your drawing reminds you about
  5. Draw a fancy chart highlighting the relationships between those five words
  6. Pour yourself the last dregs of coffee and take a slow sip
  7. Focus on your breath
  8. Take the book nearest to you, go to page 34, and copy down the 3rd sentence in the second paragraph next to (or within) the chart
  9. Go back to the computer, print the most recent version of your design, and place your sketchbook next to it
  10. Take at least one element from your notebook and place it into your design

Posted by Megan


Creativity
Friday, April 24, 2009 8:28:35 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Creativity: The Issue

We're proud as peacocks of our brand-new issue, which taps into the DIY trend that's shaping design—and provides tons of information and inspiration to fuel your creativity. Among our fave features is the one created by senior editor Megan Lane Patrick, art director Bridgid McCarren, writer Michelle Taute and photographer Al Parrish: a step-by-step guide to printing by hand.

It's fitting that hand-printing can be a real cost-saver; you'll find other budget-friendly tips for paper and printing, too.

Take a peek inside the issue, and watch for yours in the mail (or pick up a copy at your local bookstore or at HOWbookstore.com).



Posted by Bryn

HOW Magazine
Friday, April 24, 2009 2:29:30 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Web Design Ideas

The Web Designer's Idea Book includes more than 700 websites arranged thematically, so you can find inspiration for layout, color, style and more. Author Patrick McNeil has cataloged more than 20,000 sites on his website, and showcased in this book are the very best examples.

McNeil is now working on a second volume of this popular book and he's looking for websites to feature. Visit TheWebDesignersIdeaBook.com, to submit your work for consideration.

Posted by Megan


Call for Entries | HOW Books
Friday, April 24, 2009 1:38:04 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Green Space

During this week, when everyone is sharing tips about the importance of reusing, reducing and recycling, Minneapolis-based design firm Duffy & Partners reveals their recipe for success on the green front:

A historical office building, Mill City Ruins (they reclaimed the space)
+
Green and conscious clients like, Whole Foods (honed in on the green efficiencies their consumers desire)
+
A location right next to Minneapolis’ farmer’s market for employees (they designed the brand concept for) the market
+
Supporting green transport with Nice Ride (Minneapolis’ green bike share program. They developed the brand concept.)
=
A solid green strategy

Check out images of Duffy's new workspace here.

Posted by Megan


Designers
Friday, April 24, 2009 1:32:03 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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World Pinhole Photography Day

Saturday is World Pinhole Photography Day. You can download a paper camera and technical instructions from Corbis and join in on the fun.


via Craft

Posted by Megan


Creativity
Friday, April 24, 2009 1:14:34 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Job Of The Day

Creative Director
CVS Caremark, Woonsocket, RI


The Creative Director of Brand Image and Health Services will oversee the development of creative for marketing and advertising materials and programs including, ExtraCare, value signing, special store window signing, the photo studio, packaging desing for the CVS store brands in the OTC, GM, Personal Care. They will manage a staff of 30 full time and freelance designers as well as hold a leadership role within Creative organization in partnership with the Chief Creative Director. Leadership responsibilities include evolving organizational effectiveness, creative strategy, mentoring and development of high potential staff and the recruitment and retention of talent. They will also manage external agencies and vendors to align with the strategic business needs of the organization.

Posted by Megan


Industry News
Friday, April 24, 2009 12:43:12 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, April 23, 2009
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Panicked About Pricing?

Fretful about your fees? Relax. We'll have some answers and some aspirin to cure your pricing headaches in today's HOW webinar, when consultant Emily Cohen will walk you through four strategies and four best practices for setting, sticking to and discussing your design fees. It's this afternoon at 4 p.m. ET, so sign up now; just a few seats remain available.

Posted by Bryn

Events | HOW Magazine
Thursday, April 23, 2009 1:30:05 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
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Thursday Type Treat

The design goal of the Sofia typeface was to create a sans serif design that creates an impression of modernism, harmony and roundness. These characteristics give Sofia a harmonious and sensible appearance for both text copy and headlines. Sofia is available in six weights and regular, condensed and expanded proportions. You can purchase Sofia˙ typeface at fonts.com or at itcfonts.com.

Posted by Megan


Typography
Thursday, April 23, 2009 1:03:05 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Wednesday, April 22, 2009
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Making the Case for the Conference

Sure, YOU know how great the HOW conference experience can be—how it refuels your passion for your work, connects you with other designers, sharpens your business skills and boosts your design career.

But as you're making a case to attend this year's event, your boss will want to know what's in it for the company. Why should it pay to send you?

Ah—you knew we'd help you with that, right? Here's a strategy for convincing your boss to send you to HOW.

For starters, see all the sessions that will help you help your company with key initiatives—branding, organizational communication, efficient project-management, sync'ing business with design, connecting with consumers.

Then, consider all the software training available: Where else will you learn about Adobe InDesign and Photoshop, QuarkXPress, Flash and After Effects—from the best instructors in the business—in one place?

Whoa—think about the Resource Center: talk about your one-stop shop for paper samples, vendor connections and info about new products and services that'll help your business work smarter.

Finally, you can share your conference learnings with your colleagues. Here are some great ideas on how to do that.

Still need help convincing your boss? Just copy and paste this text into an e-mail and hit Send.

See you in Austin!

Posted by Bryn

Events | HOW Magazine
Wednesday, April 22, 2009 1:49:16 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Visual Journals

Designer Ken Carbone explains the importance of keeping a personal, visual journal in this video for Fast Company Magazine.

Posted by Megan


Designers
Wednesday, April 22, 2009 1:01:49 PM (GMT Daylight Time, UTC+01:00)  #  Comments [3]