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# Tuesday, April 28, 2009
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Aus-10-tayshus!

FOH Steve Gordon just sent over a link to preview the sweet, limited-edition T-shirt he's planning to produce for the HOW Conference. We're digging the typolicious design.




Posted by Bryn

Events | Gifts and Goodies
Tuesday, April 28, 2009 8:58:26 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Type Inspiration

Get some vintage type inspiration from Unicorn Graphics' Wood Type Museum.

This Web Museum is established for the purpose of educating the general public, and the next generation, on the beauties of wood types and engraved blocks. Our mission is to gather, save, preserve, and interpret wood types and information about them.

As the demand for broadsides increased during first years of the nineteenth century, the need for the process of producing large letters cheaply arose. Wood was a logical material choice because of its ready availability, lightness, and proven printing qualities. In 1827, Darius Wells of New York City first found the means to mass produce wood letters.  In March of 1828, first wood type catalogue was published by Wells. Throughout the wood type manufacturing history, many manufactories were in business. Among those, Wm. H. Page & Co. and Hamilton Mfg. Co. was the most noted ones.



via Craft

Posted by Megan


Typography
Tuesday, April 28, 2009 6:00:40 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Color Inspiration

You can find ideas for color palettes just about anywhere. Wear Palettes looks to street fashion to create fresh palettes you can use to inspire your work.



via Inspiration Resource

Posted by Megan


Creativity
Tuesday, April 28, 2009 5:30:29 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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After School Special

When the AIGA asked Decker Design to share some wisdom for young designers, they created a great list of advice designed to "help emerging professionals navigate their road to success."

Posted by Megan


Designers | Thought Provoking
Tuesday, April 28, 2009 5:26:46 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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11 Good Reasons

Presenting Our Top 11 Reasons Why You Should Register for the HOW Design Conference This Week (we couldn't stop at 10):

11. You'll have a chance to stockpile paper samples, stock photo catalogs and tons of other swag in the Resource Center.
10. Airfare to Austin is cheap from just about anywhere.
9. Closing party theme—Keep Austin Weird—is a great excuse to get your funk on.
8. New Designer's Marketplace is a good source for well-made gifts to take back to your colleagues.
7. This year's speaker lineup is especially good-looking.
6. You can totally customize the program to your personal interests. Like, maybe, this session: Freud, Sex and Graphic Design.
5. Mark Randall's closing session will totally fire you up for changing the world through your work.
4. You'll have a chance to meet the HOW staff and pitch to be in the magazine.
3. We have absolutely no idea what Marc English will do onstage, but we're pretty sure it'll be inspiring.
2. You'll be even smarter when you leave Austin, with your brain packed full of new info on branding, Flash, color, fonts, marketing, business, leadership, creativity and more.
1. You'll save 100 smackers if you register by midnight Friday.

Posted by Bryn

Events | HOW Magazine
Tuesday, April 28, 2009 1:24:08 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Monday, April 27, 2009
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Job of the Day

Print/Web Designer
Rhode Island School of Design


Rhode Island School of Design (RISD), the country’s preeminent art and design school, located in historic Providence, RI, is seeking a Print/Web Designer to join its new Media + Partners Division. Under the leadership of President John Maeda, RISD will seek to broaden the impact that art and design can have on creative commerce and the economy, and deepen the positive contribution that an art and design degree can have on one graduate’s life. Media + Partners is a new division, with the mission of representing RISD to the broader community and economy through compelling external communications and leadership in digital media.

Posted by Bryn

Industry News
Monday, April 27, 2009 4:43:39 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
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Realities of the Market

Times being what they are, creative professionals are considering any and all outlets for finding client work. But if you're tempted to join the "crowdsourcing" market (where so-called clients post projects and all comers can bid on them) or to take a spec project, think about the consequences.

FOH Jeff Fisher sent over a link this morning to a very smart article about spec work and crowdsourcing. As writer Pamela Pfiffner observes, "Working on spec or posting work to a site like CrowdSpring has appeal, to be sure. Designers feeling the current financial pinch might see these two strategies as a way to get work, any work. Aspiring designers may view spec/crowdsourcing as means to attract attention and build a client base."

But she quickly points out the pitfalls of the two approaches. Among them:

• Crowdsourcing is a total crapshoot: "A recent call for a company logo on CrowdSpring received 1,749 entries -- only one of which gets paid, while 1,748 won’t."

Even better, Pfiffner suggests alternatives for finding work, including:

• Taking on a pro bono project to build your portfolio. She quotes Jeff: "Pro bono work for a cause in which one is passionate is much more satisfying than executing spec work for the chance of possibly being paid by a for-profit business often trying to get little more than something for nothing."

Read the full article on Creative Pro.

Posted by Bryn

Thought Provoking
Monday, April 27, 2009 4:05:56 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Create a Custom HOW Conference Program

HOW Conference veterans know that picking what sessions to attend can be both the easiest and the hardest thing about going: easy, because you can drop into any session you want, and hard, because with 50-ish sessions, there's a lot to choose from.

So we're giving you a bit of help. In addition to the "tracks" of related sessions (Creativity, Business, Career, In-House, Tech & Production and Disciplines), we've developed a list of recommended sessions for designers of all stripes. Are you a freelance designer? Here's a lineup of presentations for you. A digital/interactive designer? Here you go.

Easy, huh?

Posted by Bryn

Events | HOW Magazine
Monday, April 27, 2009 1:52:51 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, April 24, 2009
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Busting Out Of Your Creative Rut

Designer David Sherwin shares his 10-step process for busting through designer's block, which he calls a "Stop Trying Ritual."

  1. Notice you're being too critical of your design on the screen
  2. Move away from your computer and find a nice quiet space
  3. Take our your notebook and draw the first thing you remember this morning after the alarm went off
  4. Write five words that your drawing reminds you about
  5. Draw a fancy chart highlighting the relationships between those five words
  6. Pour yourself the last dregs of coffee and take a slow sip
  7. Focus on your breath
  8. Take the book nearest to you, go to page 34, and copy down the 3rd sentence in the second paragraph next to (or within) the chart
  9. Go back to the computer, print the most recent version of your design, and place your sketchbook next to it
  10. Take at least one element from your notebook and place it into your design

Posted by Megan


Creativity
Friday, April 24, 2009 8:28:35 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Creativity: The Issue

We're proud as peacocks of our brand-new issue, which taps into the DIY trend that's shaping design—and provides tons of information and inspiration to fuel your creativity. Among our fave features is the one created by senior editor Megan Lane Patrick, art director Bridgid McCarren, writer Michelle Taute and photographer Al Parrish: a step-by-step guide to printing by hand.

It's fitting that hand-printing can be a real cost-saver; you'll find other budget-friendly tips for paper and printing, too.

Take a peek inside the issue, and watch for yours in the mail (or pick up a copy at your local bookstore or at HOWbookstore.com).



Posted by Bryn

HOW Magazine
Friday, April 24, 2009 2:29:30 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0]