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# Monday, July 13, 2009
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Type Technology

We just got an exciting announcement from type foundry Underware about their latest creation, Liza pro, which automatically chooses from many, many alternate character to give the text a very hand drawn feel.
Flirting, fashionable, provocative, emotional, casual, moderate, extremely sensible & beautiful - Liza Pro covers it all. Liza Pro, Underware’s new retail typeface, is a live-script typeface. Thanks to its extremely intelligent Open-Type architecture, she approaches human hand lettering as close as technically possible. Liza Pro deeply analyzes the text. Out of a stock of 4000 hand crafted characters, Liza creates the most optimal combination. All of this works automatically. All you need to do is typing your lettres d’amour, and Liza makes the text always look different.

Posted by Megan


Typography
Monday, July 13, 2009 8:42:49 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Making Meaning

HOW Conference keynoter Rob Walker sent us a link last week (which we're late in posting) to a new project he and Joshua Glenn have launched called Significant Objects. The very cool premise: Glenn and Walker find oddball objects at tag sales and antique shops, and then ask noted writers to create a fictional history about those objects. "Voila! An unremarkable, castoff thingamajig has suddenly become a “significant” object!" Then, the object and its "backstory" are sold on eBay.

Writer Susannah Breslin wrote a charming account of a son finding this button among his late father's belongings and imagining how he'd come to own it.



Other writers set to participate include Bruce Sterling, Kurt Anderson, Todd Pruzan and Curtis Sittenfeld.

This is a creative exercise designers can try -- take an everyday object from your office and imagine a history for it.

Posted by Bryn

Creativity
Monday, July 13, 2009 2:34:24 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
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Found In Translation

Japanese illustrator Toru Fukuda channels 1970's Schoolhouse Rock style in his playful images and fun hand drawn type. His command of English letter forms is impressive.







via Kitsune Noir

Posted by Megan


Illustration | Typography
Monday, July 13, 2009 2:06:27 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Job Of The Day

Vice President of Creative Services
Access TCA, Atlanta


Access lives at the nexus of exhibit and design, graphic design, digital media, and technology. You must be fluent in all four and demonstrate an ability to think conceptually about every marketing challenge.

You’ll continue to shape our creative teams, recognizing excellence, cultivating talent, and fostering collaboration. You’ll tirelessly push boundaries and cause change. In return, you’ll see your vision executed flawlessly, driving our clients’ business at conventions, trade shows, events, and private venues around the world.

You’ll be highly visible and charismatic, ensuring that our best work is presented strategically and intelligently to decision-makers in health care, automotive, consumer goods, technology, and other industries. Your broad experience and advanced education will add considerably to our insight and credibility.

In turn, we’ll provide a diverse client base, strong fiscal health, up-to-date technology, and a steadfast commitment to continuous improvement – the result of twenty-five years of entrepreneurial thinking and disciplined management.

Posted by Megan


Industry News
Monday, July 13, 2009 1:35:33 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Friday, July 10, 2009
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Casette Tape Art

Illustrative designer Von Glitschka explains how he created this amazing line art portrait of Frank Sinatra on his blog.
It was a slow process but it was fun. I almost did Elvis for the iconic aspects of his image but I decided to go with Sinatra instead since I actually listen to his music more often.

Another idea hit me as I was working on this though. I'd love to get my hands on a real Watergate tape and do a tape illustration of Nixon. Now that would be cool! (If someone at the Smithsonian is reading this lets talk.)

Posted by Megan


Illustration
Friday, July 10, 2009 6:27:28 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Wearable Poster

How do you promote a textile museum? With a poster that doubles as a scarf, of course. This clever project was created by Barcelona-based LaGasulla.
We were commissioned by The Textile and Clothing Museum to communicate the fact they were temporary closing the museum to restore the building and redesign the exhibition layout.

The "museum changes" is the concept. The word muda in Catalan and Spanish has a double meaning of changing and being nicely dressed. The concept mudar communicates the changes ahead for the museum, all explained in a great format, a scarf: A scarf you can wear. A scarf that is a poster. A scarf to dress great and stayed informed.





via The Donut Project

Posted by Megan


Designers
Friday, July 10, 2009 3:55:38 PM (GMT Daylight Time, UTC+01:00)  #  Comments [1] 
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Office Smarts

At only $149, the Trig desk from CB2 is sleek and super affordable. It would be perfect for a home office or small firm looking for a modern look on a budget.

Posted by Megan


Gifts and Goodies
Friday, July 10, 2009 1:57:23 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
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Job Of The Day

Senior Graphic Designer
Wireless Generation, Brooklyn, NY


Wireless Generation supports PreK-12 educators in improving teaching and learning. The company invented mCLASS® software, enabling teachers to use handheld devices for giving formative assessments in the elementary grades. By using handhelds instead of paper, teachers save significant time and receive assessment results immediately.

We’re looking for a Senior Designer with 5+ years experience, Art Director skills and a portfolio that demonstrates conceptual thinking and the ability to deliver unique, creative solutions for complex, interactive experiences. The applicant should have a strong understanding of the user-centered design process and be equally comfortable working independently and alongside other design team members and developers. Creatively conceptualize ideas that may require extensive research in the field of education. (Previous experience in Education not required).

As a Senior Designer at WGen, you will lead design projects across all channels. You will be responsible for understanding our client’s business and project goals and translating them into unique and thoughtful interactive experiences. The Senior Designer will work with interaction designers and developers to implement visual design concepts and translate them into pixel-perfect, bullet-proof user interfaces. You need to demonstrate a solid understanding of where visual design, interaction design, information architecture and technology come together to create smart, compelling and usable experiences across channels and devices.

In addition to demonstrating leadership in concept development, you must be able to sell those concepts to internal clients with excitement and enthusiasm, while defending design decisions with a solid understanding of available technologies, user expectations, industry expertise and trends. The work you will present will show innovative and appropriate navigation systems, solid typography, iconography, effective storytelling and an understanding of color theory, as well as a meticulous attention to detail.

Posted by Megan


Industry News
Friday, July 10, 2009 1:13:22 PM (GMT Daylight Time, UTC+01:00)  #  Comments [0] 
# Thursday, July 09, 2009
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That's So Creepy

Friend of HOW Dave Fletcher of NY firm theMechanism sent along this link to a collection of the 15 creepiest vintage print ads. Check out all 15 on the Retro Comedy blog (fair warning about the super-annoying am/pm popup ad on the page banner).





Posted by Bryn

Just for Fun
Thursday, July 09, 2009 4:43:37 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2] 
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Logo Trends 2009

Logo master Bill Gardner recently revealed his top trends for 2009 including one called "Concealed" that appeals to my love of silhouettes.
Every generation has its own find-the-hidden-image puzzle, whether it's Highlights Magazine or "Where's Waldo?". There is a certain fascination and visceral excitement when the viewer suddenly finds an image he has been staring at for hours. Once you've found it, you can't wipe your mind clean of it. This aha! moment is what creates the sense of ownership for the anyone who discovers the hidden level of meaning in any logo.

Posted by Megan


Design Resources
Thursday, July 09, 2009 4:06:21 PM (GMT Daylight Time, UTC+01:00)  #  Comments [2]