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 Friday, August 21, 2009
Redesigned Dollar
Richard Smith, a creative strategy consultant, thought it was time to redesign U.S. currency so he started the Dollar ReDe$ign Project. You can see the winning entries here.
 Posted by Megan
Thought Provoking
Friday, August 21, 2009 2:04:12 PM (GMT Daylight Time, UTC+01:00) 
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Job Of The Day
Creative Director
Mount Sinai Medical Center, New York City
The Mount Sinai Medical Center is a premier 1,171 bed tertiary-care
facility internationally acclaimed for excellence in clinical care,
education and scientific research.
Creative Director
While
providing vision and leadership within the Mount Sinai Marketing and
Communications Department, you will direct the development of long-term
creative strategies and execution of short-term projects. You will
spearhead all advertising and marketing initiatives to differentiate
Mount Sinai from its competitors and position it as a world-leading
medical provider, pioneering research institute and innovator in
medical education. You will also collaborate with multiple internal
partners in the creation of marketing materials (print and web
advertising, brochures, promotional pieces, direct mail, signage, etc.)Posted by Megan
Industry News
Friday, August 21, 2009 1:14:46 PM (GMT Daylight Time, UTC+01:00)
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Thursday, August 20, 2009
Illustration Advice
Scott Francis, who recently edited an upcoming HOW book about freelance illustration, sat down with author/illustrator Holly DeWolf to talk about the business.
Q. Your book is targeted to illustrators, but you wear a lot
of hats—being a writer, for example. I think anyone who is creative
could take something away from your book. What’s your view on the
crossover between different creative occupations (for example, writing
and illustration)? A. I truly believe that
creatives are good at many things. We usually have one or two major
talents and some hidden talents that do not always surface right away.
A job could require us to write something or create something in a
different manner. This discovery can be an asset. Use it! It’s like being a Jack &
Jill of many skills but we are actually good at it. This flexibility is
good to have in our economic climate. Our many talents can add new life
to our career, fill in an income void and shake things up. In my book I
talk about tackling unconventional markets. There are many options to
your career if you need a change or more revenue. To me its like the
ripple effect-you may be a top notch illustrator but you could be a
whiz at words that could lead to children’s books or other hidden
possibilities.
Posted by Megan
HOW Books | Illustration
Thursday, August 20, 2009 6:31:28 PM (GMT Daylight Time, UTC+01:00)
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Job Of The Day
Web Designer
America's Test Kitchen, Brookline, MA
America’s Test Kitchen is a real place: a no-nonsense, fully equipped
test kitchen located in Brookline, where a team of highly qualified
test cooks and editors perform thousands of tests every year. The goal?
To develop the best recipes and cooking techniques, recommend the best
cookware and equipment, and rate brand-name pantry staples for home
cooks, which are published in our two magazines, Cook’s Illustrated and
Cook’s Country, our growing line of cookbooks, our websites, and
featured on our public television series, America’s Test Kitchen and
Cook’s Country TV.
America’s Test Kitchen seeks a talented Web Designer to join an
in-house art department to produce and assist in the design of printed
and online communications.
This is a full-time site based
position ideal for an individual with 2-4 years experience in both web
and print design in an in-house agency or corporate marketing
department.Posted by Megan
Industry News
Thursday, August 20, 2009 1:48:30 PM (GMT Daylight Time, UTC+01:00)
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Wednesday, August 19, 2009
Biz Card Inspiration
design work life points to five awesome business cards. They certainly make me want a fresh, new card.
 Posted by Megan
Design Resources
Wednesday, August 19, 2009 1:34:31 PM (GMT Daylight Time, UTC+01:00)
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Brooklyn Fare
Mucca Design is known for its masterful use of type. Their latest creation, the identity for a full-service, gourmet market in Brooklyn, is no exception.
Brooklyn Fare required a comprehensive identity system to communicate the store's diverse offerings. The identity expresses the market's high standard of service and quality, and its commitment to serving the local community. The brand is simple: Four colors, one custom typeface, and lots of witty and original copy. Used as large fields, the four colors create visual resting places in an otherwise bustling store.
via Share Some Candy
Designers
Wednesday, August 19, 2009 12:54:39 PM (GMT Daylight Time, UTC+01:00)
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Job Of The Day
SENIOR GRAPHIC DESIGNER/ART DIRECTOR
Kiawah Development Partners, Inc., Charleston, SC
Kiawah Development Partners’ award-winning marketing team is currently
recruiting a senior level Graphic Designer/Art Director to lead all
stages of the design process–from concept through production and
completion–for multiple KDP brands.
Responsibilities include
conceiving and creating original brochure, logo, and collateral
designs, providing art direction to photographers and illustrators, and
collaborating with external clients and staff artists to develop and
execute design concepts. The ideal candidate will demonstrate a keen
understanding of typography, color, and production. A solid ability to
articulate ideas and work in a team environment is essential.
To
qualify for this position, you must have at least 5+ years Graphic
Design or Art Director experience and a degree in graphic design or
related field. Mac and Adobe CS proficiency is also required.Posted by Megan
Industry News
Wednesday, August 19, 2009 12:42:29 PM (GMT Daylight Time, UTC+01:00)
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Tuesday, August 18, 2009
Design Bootcamps: Coming Soon to a City Near You!
Back in the spring, when it became evident that some of the folks who wanted to come to the HOW Design Conference couldn't (thanks, economy!), we pondered ways to bring HOW to the masses. Hence, a brand-new series of events this fall: HOW Designers' Bootcamps.
Take four top HOW speakers/authors, send them to major design hubs, have them lead intensive, day-and-a-half workshops on topics important to designers -- you've got the new bootcamp series. The sessions are interactive, hands-on and practical.
Get more information on all the sessions and download brochures here.
Here's the lineup:
Running a Successful Design Business
Save $100 if you register by 8/18
September 17 & 18, New York City
Daniel Schutzsmith
Ideal for creative studio owners, freelancers, project managers and
business developers, this workshop will explore every aspect of running
a creative business.
Moving from Print to Web
September 29 & 30, Atlanta
Patrick McNeil
Get past initial roadblocks as you
move from print to web design, with in-depth information on both the
creative and technical aspects of digital design. Bring your laptop!!!
Marketing and Self-Promotion
October 20 & 21, Minneapolis
Jeff Fisher
Learn how to fine-tune your promotion skills for design business survival in any economy.
Building a Profitable Creative Business
October 26 & 27, Seattle
Emily Cohen
Get the skills and tools you need to run, manage and maintain a profitable and successful creative business.
Events | HOW Magazine
Tuesday, August 18, 2009 4:55:30 PM (GMT Daylight Time, UTC+01:00)
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