Direct Mail Design Rules You Need To Know
Do you design direct mail pieces? The USPS Folded Self Mailer regulations changed earlier this month. Trish Witkowski of Foldfactory.com breaks down the rules in this video so you can get it right!
As the grace period for the new USPS Folded Self Mailer regulations expired and penalties for non-compliance went into effect on January 5th, Trish Witkowski of Foldfactory.com went into action. “I was concerned about all of the confusion I was seeing, and I was getting a lot of emails about it, too” she said, “As someone who researches direct mail and promotes folded materials every day, I thought that a video could be a great way to quickly summarize the most important changes and general guidelines for everyone.”
The 7-minute video, featuring Trish in one of her signature t-shirts, briefly reviews the unchanged rules, and then dives into the rest of the key changes by category, hitting size, tabbing requirements, fold placement, and finally flaps. She uses props to visually illustrate key concepts, and her lightly humorous tone makes the video entertaining and easy to watch.
HOW Brand
@HOWbrand
I think some of these changes are for the good of the processing side of the mailers but some of the changes do limit elements of the designers layouts. This would speed the process for the USPS but the designers will have to change all their templates they have already created and create new ones moving forward. That maybe a good thing for a while for the printers of the pieces. The letter shops will be buzzing about this one until the designers catch up to these new regulations.