Pricing and Marketing For Designers
This ultimate collection contains five pricing and marketing resources that will give you the fundamental techniques and guidance on how to develop and implement successful marketing plans, how to charge for design, how to think about money, and how to negotiate with clients to confidently close the sale. For anyone who is a freelancer to firm owner, this collection has the tools you need to determine where you excel, where you can improve, and how you can thrive.
Fundamentals of Pricing & Marketing Ultimate Collection includes:
|Developing a Successful Online Marketing Plan|
HOW Design University Independent Study Workshop
RETAIL: $299.99Discover easy, low-cost strategies for finding great prospects, building relationships with clients and creative business marketing. Now is the perfect time to define an online marketing plan that will take your creative business to new heights. This four-lesson design independent study workshop will teach you the strategies and tactics for using online tools to connect with your clients and prospects, build their trust, and develop relationships that lead to new projects.
|The Ultimate Marketing Plan, 4th Edition |
RETAIL: $14.95Creative business marketing and communication techniques are transforming how companies do business. And in this shifting world, organizations have to find new ways to reach customers. In this new edition of his top-selling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media, networking, and strategic memberships into a complete plan that will strengthen customer bases without breaking the budget. Now with updated examples, marketing techniques, and contributions from experts, Kennedy offers an approach that catapults companies to the cutting edge.
|Controlling the Money Conversation with Clients OnDemand DesignCast Series |
RETAIL: $125.00Talking to clients about money can be one of the hardest topics for freelancers to tackle. But the process will go smoothly once you learn to take control. These four Creative Freelancer DesignCasts address every aspect of the money conversation, from targeting clients to graphic design pricing to closing the sale.
|Graphic Artist’s Guild Handbook of Pricing and Ethical Guidelines |
RETAIL: $39.99For years, the Graphic Artists Guild Handbook: Pricing and Ethical Guidelines has been the industry bible for graphic designers and illustrators. This, the 13th edition, continues the tradition with new information, listings and pricing information based on surveys of working designers. It addresses legal rights and issues such as how copyright laws affect the income and work of graphic artists. It also provides tips on how to negotiate the best deals and how and how much to charge for graphic design, and includes sample contracts.
|The Creative Professional’s Guide to Money |
RETAIL: $22.99Not only is there much misinformation regarding money and apprehension in dealing with it, but it’s also a subject that is mostly taboo. People working in creative fields don’t talk about it and are afraid to reveal their ignorance or share their secrets with potential competitors. As a result, they may not know how to handle money or what financial techniques will help them succeed. The Creative Professional’s Guide to Money provides a collection of tools and ideas that will address financial questions common to many creatives, including how much to charge for graphic design.