2012 Apocalypse Survival Kit
2012 December 19
I’m surprised more designers didn’t take advantage of the impending apocalypse to do clever self-promotions. The guys at Hexanine did not let this opportunity to have a little fun pass them by. Their 2012 Apocalypse Survival Kit includes necessities like coffee, chocolate and whiskey, as well as nice-to-haves like duct tape and rope. If the end times arrive this Friday, the HOW team will be well stocked!
If the world doesn’t end on Friday, celebrate with a gift for yourself!
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HOW Brand
@HOWbrand
I love press kits (or similar projects), and this one is well executed and entertaining. Great job Hexanine, I’d definitely remember the company that sent me this piece.