Why Crowdsourcing Design Is Bad

UPDATE: This is a spoof site, not actually from Shell. It’s still funny, though.

I seriously can’t believe Shell hasn’t pulled this page down yet, but as a five minutes ago you can get a good belly laugh a their expense by checking out the results of a crowdsourced ad campaign gone totally wrong.

Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.

Here are just a few examples of how people turned this “ad contest” into a meme generator:

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